Waxing studio finds new space
A waxing studio is moving to a major retail corridor in town.
Carhartt opening first West Michigan store
A major outdoor outfitter plans to open a store in Grand Rapids ahead of the holiday season.
Lands’ End opening first Grand Rapids store
A retailer that sells "timeless style" for women, men, children and the home is coming to Grand Rapids.
Get in line for the Super Mega Warehouse Sale
A West Michigan maker of footwear and apparel is hosting a major warehouse sale.
Women’s fashion store is closing
A women’s clothing boutique in town is closing.
Two salon and spa locations open doors
A salon and spa brand has opened a pair of locations in the area.
Apply a new lip gloss line
A local entrepreneur has launched a line of “cruelty-free, vegan lip glosses” geared toward young girls.
Fashion school sews up backing
A downtown fashion school has received a grant to fund programming for the next five years.
Salon and boutique opening suburban location
A local salon and clothing store is opening its second location.
Women’s Fashion Store Opens
A retailer of plus-size clothing for women has opened its first store in the West Michigan market.
Plus size? This Style Party is ‘Just for You’
Lydia VanHoven-Cook is here to do the real work when it comes to educating the public on plus-size fashion, and she’s got news for you: “Being plus-size inclusive doesn’t mean one piece of clothing that’s got a lot of stretch to it that maybe I could fit into.”
How to Wear Vintage This Season
It never fails. You compliment someone on their clothing and when you hear them say the word vintage, there’s always that sting.
Style Tips from Le Fleur Boutique
You have your favorite fashion spots and boutiques that get you but it’s nice when there’s something new to investigate because you want your style to stay fresh. It’s also helpful when the shop has loads of advice.
Meet the New Girl in Town, Naughty Bettie
The woman who owns a lingerie business probably has a husband who appreciates that sort of thing, right? That’s not the case for Elise Kutt, owner and founder of Naughty Bettie, the new European influenced lingerie boutique.
Shop A.K. Rikk’s From Your Couch with New E-Commerce Site
What’s better than shopping for luxury clothing, shoes and accessories? Doing it in pajamas from your couch. Just in time for the holiday season, A.K Rikk’s has launched an ecommerce site to make your shopping experience even more convenient and enjoyable.
Profiles In Style
Before you purchase one more on-trend clothing item, maybe what you really need in your closet is a personal stylist? Hooking up with a stylist can help you navigate the fickle world of fashion more than you ever realized.
Local Boutiques Walk the Runway in Fall Styles
You’re not selfish to wish that instead of traveling all over town to your favorite boutiques, they collectively came to you.
Pop Quiz: Where To Find Back to School Fashions?
The boutiques of Hudsonville want to help you say adios to summer.
Adored Boutique Has More Heart than Your Average Boutique
Emily Smith had been in the nursing field for 19 years. In March of 2014, she began feeling restless in the healthcare industry. After a family trip to the Music Capital of the World, Nashville, Tennessee had Smith making a big decision—changing the tune of her whole life.
Lakes & Grapes Apparel Takes its Inspiration from Traverse City
A new line of apparel celebrates Traverse City. Lifestyle brand Lakes & Grapes launched its first line of apparel two weeks ago.