Wolverine Worldwide Super Mega Warehouse Sale

Get in line for the Super Mega Warehouse Sale

A West Michigan maker of footwear and apparel is hosting a major warehouse sale this weekend.
Marie La Mode T-shirts and denim shorts

Women’s fashion store is closing

A women’s clothing boutique in town is closing.
Douglas J Salon stylist and customer

Two salon and spa locations open doors

A salon and spa brand has opened a pair of locations in the area.
Girlpalooza lip gloss tubes

Apply a new lip gloss line

A local entrepreneur has launched a line of “cruelty-free, vegan lip glosses” geared toward young girls.
Pamella Roland DeVos

Fashion school sews up backing

A downtown fashion school has received a grant to fund programming for the next five years.
The James Salon & Boutique Ada interior pre-open

Salon and boutique opening suburban location

A local salon and clothing store is opening its second location.
A'Beautiful Soul white Helena dress model partial

Women’s Fashion Store Opens

A retailer of plus-size clothing for women has opened its first store in the West Michigan market.
Mod Bettie model and crowd

Plus size? This Style Party is ‘Just for You’

Lydia VanHoven-Cook is here to do the real work when it comes to educating the public on plus-size fashion, and she’s got news for you: “Being plus-size inclusive doesn’t mean one piece of clothing that’s got a lot of stretch to it that maybe I could fit into.”

How to Wear Vintage This Season

It never fails. You compliment someone on their clothing and when you hear them say the word vintage, there’s always that sting.

Style Tips from Le Fleur Boutique

You have your favorite fashion spots and boutiques that get you but it’s nice when there’s something new to investigate because you want your style to stay fresh. It’s also helpful when the shop has loads of advice.
Naughty Bettie is a new intimate apparel shop that empowers women.

Meet the New Girl in Town, Naughty Bettie

The woman who owns a lingerie business probably has a husband who appreciates that sort of thing, right? That’s not the case for Elise Kutt, owner and founder of Naughty Bettie, the new European influenced lingerie boutique.

Shop A.K. Rikk’s From Your Couch with New E-Commerce Site

What’s better than shopping for luxury clothing, shoes and accessories? Doing it in pajamas from your couch. Just in time for the holiday season, A.K Rikk’s has launched an ecommerce site to make your shopping experience even more convenient and enjoyable.
Olivia Fitzpatrick of Livstyled

Profiles In Style

Before you purchase one more on-trend clothing item, maybe what you really need in your closet is a personal stylist? Hooking up with a stylist can help you navigate the fickle world of fashion more than you ever realized.

Local Boutiques Walk the Runway in Fall Styles

You’re not selfish to wish that instead of traveling all over town to your favorite boutiques, they collectively came to you.
Ivy Castle will help you stock up on back to school gear.

Pop Quiz: Where To Find Back to School Fashions?

The boutiques of Hudsonville want to help you say adios to summer.
Adored Boutique

Adored Boutique Has More Heart than Your Average Boutique

Emily Smith had been in the nursing field for 19 years. In March of 2014, she began feeling restless in the healthcare industry. After a family trip to the Music Capital of the World, Nashville, Tennessee had Smith making a big decision—changing the tune of her whole life.
Lakes & Grapes

Lakes & Grapes Apparel Takes its Inspiration from Traverse City

A new line of apparel celebrates Traverse City. Lifestyle brand Lakes & Grapes launched its first line of apparel two weeks ago.
Adored Boutique, Photo by Ashlee Brown

Styles of Summer

Easy and breezy are the keywords for summer fashion this year! The styles are casual, light and flowing, with bold jewelry giving a splash of color.
View from the vegetable garden.

Seamless Style from the Outside In

While others designing their dream home envision open floor plans, vaulted ceilings and that longed-for room designated solely for their hobby, landscape designer Amy Squires did her dreaming a little differently: her perfect home began with planning landscapes and gardens, with the home built around them.

Eco Fashion: It Looks Good On You

Who knew you could respect life, prevent pollution, connect with nature and look fabulous doing it?

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