Mel Trotter Ministries thrift store interior purses and women's shoes

Mel Trotter opening 2 more thrift stores

A nonprofit that serves homeless residents is opening two new thrift stores in the area.
Lands' End expedition parka female model

Lands’ End is opening its Grand Rapids store

A retailer of “timeless style” is about to open its first store in Grand Rapids.
White House Black Market female model in jacket coat

White House Black Market plans next store

A women’s fashion retailer offering complimentary fashion consulting is preparing to open another store in West Michigan.
Grand Rapids Bridal Show wedding dress partial

Say Yes to the Grand Rapids Bridal Show

Wedding bells will be ringing next month.

Doting dots

Spruce up your wardrobe with this classic pattern.
Bethany's is a thrift store with a mission.

Vintage Finds: Bethany’s Offers More Than a New Outfit

Part of the fun of my vintage conquests always involves the hunt. There are so many treasures to find along the way. I always mix my vintage with a touch of modern or vice versa, so on this next venture I will take you to a place that has a little bit of everything - old and new.
Urban Outfitters exterior Woodland Mall

Urban Outfitters opens first store in West Michigan

A “lifestyle” retailer focused on “inspiring customers” has opened its first location in West Michigan.
Bella Bridesmaids dresses on rack

Bella Bridesmaids opens up shop

A new shop specializing in bridesmaid dresses has arrived in West Michigan.
Waxology waxing sticks

Waxing studio finds new space

A waxing studio is moving to a major retail corridor in town.

Blue jean baby

Denim is making a statement this spring.
QoQonut hair model

Show Boutique & Salon opening downtown

A longtime stylist is opening a new salon and boutique in the heart of downtown Grand Rapids.
A'Beautiful Soul white Helena dress model partial

Women’s Fashion Store Opens

A retailer of plus-size clothing for women has opened its first store in the West Michigan market.
Photo by David Spetch

Designer Rc Caylan Talks Dressing for the Holidays

It's the holiday season and that means holiday parties of all sorts. GR|MAG talked with local designer Rc Caylan, of RC Caylan Atelier, to find out what’s in fashion this winter and how to show off your personal style at any holiday shindig.

Blackbird East hosting trunk show

East Grand Rapids is getting a taste of New York luxury.New York-based fashion brand Luxeire will host a two-day trunk show at Blackbird East...
Sephora makeup cosmetics model

Sephora is opening a new store

A beauty retailer is planning to open a new store in the area.
Amy Baird shows off her pink accordion sleeve vintage find.

Learn How to Blend Vintage Favorites with 2018 Spring/Summer Trends

One of the struggles I have with my existing vintage collection is finding the right time to wear certain pieces. Not all vintage clothing is for everyday wear or it can sometimes feel too out of date or over the top to wear if you’re in more of a modern mood. A challenge for myself this year is to utilize some of my existing vintage collection while also incorporating trends of 2018.
Naughty Bettie is a new intimate apparel shop that empowers women.

Meet the New Girl in Town, Naughty Bettie

The woman who owns a lingerie business probably has a husband who appreciates that sort of thing, right? That’s not the case for Elise Kutt, owner and founder of Naughty Bettie, the new European influenced lingerie boutique.

Bridal show coming downtown

Before you say “I do,” do this.
Wolverine Worldwide Super Mega Warehouse Sale

Get in line for the Super Mega Warehouse Sale

A West Michigan maker of footwear and apparel is hosting a major warehouse sale.

Current Mood: Spring Fashion Overkill

Winter will soon be over (no, really) but right now you hate everything in your closet. We get that. Crushing on spring style is only natural this time of year as we hope she graces us with warm breezes, green grass and open-toed shoes. Check out what a few local boutiques have to get you ready for the season.

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