Sephora is opening a new store

Sephora makeup cosmetics model

A beauty retailer is planning to open a new store in the area.

Sephora will open a store next spring at Woodland Mall in Kentwood, according to the mall yesterday.

Featuring nearly 300 brands and its own private label, Sephora offers a range of beauty products, including cosmetics, skin care, body, fragrance, nail color, beauty tools and hair care.

Sephora will be located in the newly opened Von Maur wing next to the recently relocated Williams-Sonoma and feature new store prototypes.

The new store will be Sephora’s second location in Woodland Mall, joining the in-store location in the center of JCPenney.

The in-store location features a smaller footprint, while the Sephora in the Von Maur wing will have an expanded product line and its own exterior entrance.

Sephora also operates stores at RiverTown Crossings in Grandville and inside the JCPenny at RiverTown Crossings, as well as other locations across the region.

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