Blue jean baby

Denim is making a statement this spring.
Douglas J Salon stylist and customer

Two salon and spa locations open doors

A salon and spa brand has opened a pair of locations in the area.
Urban Outfitters exterior Woodland Mall

Urban Outfitters opens first store in West Michigan

A “lifestyle” retailer focused on “inspiring customers” has opened its first location in West Michigan.
QoQonut hair model

Show Boutique & Salon opening downtown

A longtime stylist is opening a new salon and boutique in the heart of downtown Grand Rapids.
Bella Bridesmaids dresses on rack

Bella Bridesmaids opens up shop

A new shop specializing in bridesmaid dresses has arrived in West Michigan.
Naughty Bettie is a new intimate apparel shop that empowers women.

Meet the New Girl in Town, Naughty Bettie

The woman who owns a lingerie business probably has a husband who appreciates that sort of thing, right? That’s not the case for Elise Kutt, owner and founder of Naughty Bettie, the new European influenced lingerie boutique.
European Wax Center exterior and model

European Wax Center moves into Grand Rapids

European Wax Center has opened its first West Michigan location.

Urban jungle

Stock up on this month's trendiest styles.
Amazing Lash Studio eyelash extensions model

Amazing Lash Studio coming to Knapp’s Crossing

It’s not every day that a customer tries a product for the first time and is so satisfied she ends up owning the place, but that’s exactly what happened to Lori Rincones.

Eco Fashion: It Looks Good On You

Who knew you could respect life, prevent pollution, connect with nature and look fabulous doing it?

Local Boutiques Walk the Runway in Fall Styles

You’re not selfish to wish that instead of traveling all over town to your favorite boutiques, they collectively came to you.
Woosah Outfitters introduces fall products

Woosah Outfitters Introduces Fall Line

Woosah Outfitters is introducing its fall product line this week.

Models taking runway for breast cancer

Women’s clothing from a local boutique will be on display during a fashion show for a good cause.
Carhartt female models

Carhartt opens store

A Michigan workwear retailer has opened a store in town.
Carhartt female model

Carhartt opening first West Michigan store

A major outdoor outfitter plans to open a store in Grand Rapids ahead of the holiday season.

How to Wear Vintage This Season

It never fails. You compliment someone on their clothing and when you hear them say the word vintage, there’s always that sting.
A'Beautiful Soul white Helena dress model partial

Women’s Fashion Store Opens

A retailer of plus-size clothing for women has opened its first store in the West Michigan market.

Blackbird East hosting trunk show

East Grand Rapids is getting a taste of New York luxury.New York-based fashion brand Luxeire will host a two-day trunk show at Blackbird East...

Happy hue

Brighten your wardrobe with this vibrant shade.
Olivia Fitzpatrick of Livstyled

Profiles In Style

Before you purchase one more on-trend clothing item, maybe what you really need in your closet is a personal stylist? Hooking up with a stylist can help you navigate the fickle world of fashion more than you ever realized.

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