Kesslers Diamonds opening new location in Breton Village

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Courtesy Kesslers Diamonds

Kesslers Diamonds will celebrate the grand opening of its new location in Grand Rapids’ Breton Village with a chance to win prizes.

Kesslers Diamonds — an employee-owned business based in Wisconsin, with a location in Grandville — will host a grand opening for a new store at 2488 Burton St. SE in Grand Rapids at 10:45 a.m. Thursday, Sept. 16.

Located in Breton Village, Kesslers will offer “approachable service and expertise” to the Grand Rapids community, the company said.

“We are delighted to open a new home in Grand Rapids, where we can share our deep knowledge and unrivaled offering of diamonds,” said Joe Gehrke, president of Kesslers Diamonds. “We believe our Midwestern background will resonate with the community, and we look forward to being a part of many celebratory moments for years to come.”

The Grand Rapids location will be the first Kesslers where guests will be able to enjoy in-house technology that surveys personal preferences, the company said. The interactive experience will help create unique recommendations for potential engagement ring styles.

As part of the grand opening on Sept. 16, Kesslers will invite guests to participate in a diamond pull for the opportunity to select a one-carat diamond among cubic zirconia jewels. Additionally, from Friday, Sept. 17, to Saturday, Sept. 18, guests can visit the store to spin a wheel for prizes, including Kesslers Splurge Cards, jewelry boxes and ultrasonic cleaners.

Kesslers’ hours at the new store will be 11 a.m.-6 p.m. Monday-Friday and 10 a.m.-5 p.m. Saturday.

More information is online.

Kesslers Diamonds

Kesslers Diamonds was founded in 1980 in suburban Milwaukee and became employee-owned in 2011. With six locations in Wisconsin, including Appleton, Brookfield, downtown Milwaukee, Germantown, Greenfield and Madison, Kesslers expanded to Michigan in 2015 and serves as a seller of diamonds and diamond jewelry in both states.

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