Meijer launches online custom cake ordering portal

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Courtesy Meijer Inc.

Meijer customers can now browse hundreds of cake designs and place custom orders online for in-store pick-up.

Meijer said Tuesday, Sept. 7, it launched its new online custom cake ordering system to take an extra trip to the store off customers’ plates.

Research shows September is the most common birth month in the U.S., with nine of the 10 most popular birthdays falling between Sept. 9 and Sept. 20. Meijer bakery merchants said they are pleased to present a more convenient cake ordering option for customers.

“With school just getting started and so many birthdays taking place in September, parents need all the help they can get, which is why we’re pleased to offer this online solution,” said Rochelle Bird, Meijer cakes buyer. “The new online ordering system allows busy parents to order a cake from the comfort of their homes with just a few days’ notice and then pick it up during their pre-party shopping trip.”

The retailer’s online cake ordering process is as follows:

  • Choose your store: Confirm the Meijer store where you’d like your cake made in your meijer.com settings.
  • Choose a cake style: Browse hundreds of designs by occasion or theme until you find the perfect one.
  • Design your cake: Customize your cake’s size, flavors, colors and message.
  • Pick up and pay in-store: Your cake is ready in two to four days at the Meijer bakery you chose.

The retailer offers cake designs for every occasion, from sporting events to baby showers and graduations, as well as a variety of formats, including tiered cakes, cupcake pull-apart cakes and variety platters.

Customers can explore the new tool at meijer.com/customcakes.

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