10 Boutiques That Opened in 2018


It seemed like every month saw a new boutique opening in Grand Rapids this year. GR|MAG did our best to cover all the new openings. Below you’ll find a list of 10 boutiques and retail shops focused on clothing, home goods and beauty products that opened during the past year. Let us know if we missed any.

The Nines

The Nines is a new gentleman’s shop selling men’s grooming products. It carries everything from beard essentials, all-natural deodorant, body and hair care, and a host of apothecary specialties. Exclusive lines include Mistral, Brickell, Drifter and Detroit Grooming Co. Located at 2090 Celebration Dr. NE., Ste. 108

Le Fleur Boutique

Le Fleur Boutique gets back to the basics with its array of pieces that can be worn year after year. Specializing in everyday apparel, this is the store to go to if you want to stock up on style. Located at 746 Wealthy St. SE

The Counting House

The Counting House has been described as a modern day general store. Filled with great gifts, items to style any room of your home and even clothing and accessories, don’t stop here expecting to leave empty-handed. Located at 758 Wealthy St.

Naughty Bettie

Naughty Bettie is a new intimate apparel shop focused on empowering women. You’ll find lingerie for every body type and likely leave the store feeling a little sexier with your new purchases. Located at 1111 Godfrey Ave. SW

To & Fro

If athleisure is your thing, you’ll love To & Fro. Focused on women with active lives, this is the shop to take a break at and stock up on stylish and comfortable pieces that can get you through a busy day of running errands, picking up the kids and hitting up your favorite yoga class. Located at 452 Ada Dr. SE, Suite 140, in Ada


This home furnishings store is ready to help you makeover your home. Offering various vintage and contemporary pieces, MODRN GR carries a diverse assortment of chic home décor items, such as living and dining room sets, artwork, lighting and other home accessories. Located at 1 Carlton Ave. SE in Eastown

Marie La Mode

Previously a mobile boutique, owner Liz Haan decided to give her business a brick & mortar home this year. The boutique carries items that are a little bit on the edgy side and Haan caters to those that can take a style and run with it—putting their own stamp on it. Located at 910 Cherry St.


With products inspired by nature, Nestology is a great place to relax and look around. You’ll find gifts, home décor and accessories, all handcrafted by artisans using natural materials as their inspiration. Located at 141 Diamond Ave. SE

Rustic City Living

Rustic City Living carries home goods from handcrafted dining tables to pillows and other home decor made by local vendors. So if you have a custom idea you are looking to have made, stop in here. Or, if you need a gift for a friend, you’re likely to find a unique piece, too.

Fox Naturals Skincare

Fox Naturals / Photo credit: Leigh Ann Cobb Photography
Fox Naturals / Photo credit: Leigh Ann Cobb Photography

Fox Naturals / Photo credit: Leigh Ann Cobb Photography

Fox Naturals focuses on naturally derived skincare and body care products. All of its products are Leaping Bunny certified and will never be tested on animals. Located at 619 Wealthy St. SE

*All photos courtesy of individual businesses. Main photo: La Fleur Boutique

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