Planet Fitness opens downtown location

Courtesy Planet Fitness

A new fitness center is now open for business in downtown Grand Rapids.

PF Michigan Group (PFMG) opened a new Planet Fitness location at 234 Market Ave. SW, marking its fifth Grand Rapids-area location.

The gym offers classic memberships starting at $10 per month and black card memberships for $22.99 per month, which include various additional perks. New members can join in person or online.

The club offers a selection of fitness activities, including different types of cardio, strength and core training equipment. The new location also includes a designated spa area for black card members offering hydro massage beds, massage chairs, tanning bed options and total body enhancement booths.

“We have been looking forward to expanding our presence in the Grand Rapids area for a while,” said Bryan Rief, co-owner and CEO of PFMG. “Although we experienced a few delays due to COVID-19, we are happy to have this new location open and welcome to residents this fall.”

PFMG is a national franchisee of Planet Fitness gyms and has opened 54 locations since 2008. The club intends to provide a comfortable, non-intimidating workout environment and welcomes all to pursue a healthy lifestyle.

“Planet Fitness has helped millions of people across the U.S. and beyond to discover the benefits of a healthier lifestyle,” Rief said. “Our mission is to inspire people to live healthier lives by providing exceptional, judgment-free facilities at an affordable price.”

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