Study: Michigan makeup spending rose 23% during pandemic

According to Ibotta, a cashback platform that tracks spending habits across the United States, Michigan’s spending on makeup at big box stores grew 23% year over year.

Ibotta compared data from June-December 2020 to data from June-December 2019.

While the national average is down by 5%, some states have seen surges in their spending — Washington D.C. increased its makeup spending by 89%. Vermont had the largest decrease at 35%, followed by Alaska at 34%.

The top five states:

1. Kansas, 58%
2. Texas, 35%
3. California, 25%
4. New Mexico, 24%
5. North Dakota and Michigan, 23%

The bottom five states:

1. Oregon, -18%
2. Maine, -23%
3. West Virginia, -26%
4. Alaska, -34%
5. Vermont, -35%