You won’t be able to order Crack Fries at HopCat for much longer. Mark Gray, BarFly Ventures CEO, which owns the HopCat chain, announced on HopCat’s website that the restaurant is renaming the popular menu item.
In his post, Gray said:
“We chose the name more than 11 years ago as a reference to the addictive quality of the fries and their cracked pepper seasoning, without consideration for those the drug negatively affected. We were wrong.
“The crack epidemic and the lasting impact on those it affects is not funny and never was.
“As we grow as a company we have come to realize that to make light of this drug and of addiction contradicts our values of inclusion and community. We want to thank our guests, employees and community members who have helped us come to this realization and apologize for the pain the name brought to others.”
Gray said the new name will be unveiled in mid-January after a menu reprint and updates to its training documents and promotions materials takes place.
“We are grateful for the support we’ve received over the years and your love of our fries. While we know it will take time to get used to this change, we are confident in our decision. It is not only the right thing to do, it reflects who we are,” Gray said.
*Photo courtesy of HopCat