Wolverine, Ram Trucks celebrate Labor Day with new boot collection

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Courtesy Wolverine

Wolverine is partnering with the Ram Trucks brand to roll out a special edition, U.S.-made boot collection to celebrate skilled trades workers.

Wolverine, a boot and clothing brand of Rockford-based Wolverine Worldwide, and Ram Trucks have unveiled a new Wolverine x Ram boot collection in time for Labor Day to celebrate those in the skilled trades and the work ethic it takes to succeed. For each item pre-ordered, Wolverine and the Ram Trucks brand will donate $10 to SkillsUSA, a nonprofit focused on supporting the next generation of skilled tradespeople.

“We are proud to partner with Ram Trucks, an industry-leading brand, to honor essential workers and the excellent career opportunities the skilled trades offer,” said Tom Kennedy, global brand president for Wolverine footwear and apparel. “Since 2017, Wolverine has donated more than $2 million toward supporting the next generation of skilled workers, and we’re excited to be working with another brand that is equally passionate about investing in the future of the American workforce.”

For the past four years, Wolverine has worked with a wide range of partners including mikeroweWORKS Foundation, Old Rip Van Winkle Distillery and Metallica Scholars to recognize the value of American craftsmanship, promote opportunities in the skilled trades and fund scholarships for the next generation of workers. The Wolverine x Ram collaboration expands that mission.

The special-edition, American-made boot collection is inspired by the iconic details of Ram Trucks.

  • Wolverine x Ram Tradesman Safety Toe ($229) — A boot for those ready to get the job done, the Tradesman has hardworking details inspired by the signature truck, available in two colorways.
  • Wolverine x Ram Rebel Safety Toe ($239) — Built for the bold, the Rebel boot features the signature Rebel Red and details for high performance all day long, available in two colorways.
  • Wolverine x Ram Limited 1000 Mile Boot ($400) — Handcrafted in the U.S., this iconic 1000 Mile features Horween leather inspired by the Limited’s ultra-premium interior.

“The unrivaled elements of the Ram Trucks brand meet the style and timelessness of a classic American boot brand through the launch of our licensing collaboration with Wolverine,” said Marissa Hunter, vice president of marketing, North America, for Ram. “The collection seamlessly merges the worlds of automotive and fashion, drawing inspiration from the Ram Truck interior while staying true to Wolverine’s staple design elements and unwavering reliability.”

The full collection, including five boot styles and socks, is available for preorder at wolverine.com/ramtrucks.

The collection will also be featured at select Boot Barn locations across California and Texas, as well as BootBarn.com and Ram Truck Store by Amazon in October.

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