Family-owned florist Eastern Floral marked 70 years of business this year and is celebrating with a new campaign.
Eastern Floral began delivering floral arrangements to hospitals during the summer to show appreciation for frontline health care professionals amid the COVID-19 pandemic. Now, with the Spreading Joy campaign, the company is launching an initiative to send flowers to teachers, administrators and other education workers.
“We know teachers and administrators are going above and beyond to make this unique start to the school year a safe learning environment for students,” said Bing Goei, president at Eastern Floral. “We want to help spread some joy, whether it is at a school building, a classroom or an educator’s own home where virtual lessons are taught.”
Members of the community can nominate school professionals to receive a Spreading Joy floral arrangement by filling out a form at Eastern Floral’s website. Nominations are open now and will remain open through Tuesday. Floral arrangements will be sent to 20 randomly selected nominees starting Thursday. Deliveries can be made to Grand Rapids, Grand Haven and Holland.
“It is truly a blessing to be part of the floral industry,” Goei said. “Being able to present the beauty of flowers to express our feelings and emotions is a gift that has brought comfort and joy to so many persons in our community and our nation.”
The floral company plans to continue its campaign by sending flowers to local nursing homes and other organizations later this fall.
Eastern Floral has three locations, including its main shop located at 2836 Broadmoor Ave. SE in Grand Rapids. The company offers delivery, floral arrangements, plants, gourmet food and snack items, as well as a wide variety of gifts, home décor and products for all ages.
Eastern Floral was named Best Florist in the community for more than 11 consecutive years and is nationally named a Teleflora Top 50 florist.