Kellogg, Little Debbie partner on mashup cereal

Kellogg’s Little Debbie Cosmic Brownies Cereal features crispy brownies squares made with cosmic rainbow pieces. Courtesy Kellogg Company

Kellogg and Little Debbie are joining forces to transform a childhood treat into a cereal.

Battle Creek-based Kellogg said last week that it debuted Little Debbie Cosmic Brownies Cereal, featuring crispy brownie squares with cosmic rainbow pieces. Each bite delivers the fudgy chocolate flavor of the iconic Little Debbie Cosmic Brownies, and every nostalgia-evoking spoonful is designed to bring fans’ favorite galactic snack to breakfast for an out-of-this world experience, Kellogg said.

“We are very excited to see one of our most-loved Little Debbie products, Little Debbie Cosmic Brownies, transformed into cereal by Kellogg,” said Jeff Badger, vice president of marketing at McKee Foods, which produces Little Debbie brand snacks. “The cereal delivers the flavor of Little Debbie Cosmic Brownies in a fun new way. It is delicious in a bowl with milk or straight out of the box as a snack.”

Kellogg’s Little Debbie Cosmic Brownies Cereal is now available in stores nationwide and online at a suggested retail price of $3.99 for an 8.2-ounce box and $5.69 for a 13.2-ounce box.

Since 1960, retailers have sold more than 138 billion Little Debbie brand snacks by McKee Foods in the U.S. and Canada. Every week, Little Debbie snacks are baked fresh and delivered from McKee’s bakeries to wholesale distributors, which then sell them to local retailers.

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