Cheez-It rolls out new Snap’d flavor

Courtesy Kellogg Company

The Cheez-It brand is releasing a spicy new limited-run flavor.

Cheez-It, a brand of Battle Creek-based Kellogg Company, said Monday, May 9, it is adding Cheez-It Snap’d Scorchin’ Hot Cheddar to its temporary lineup.

The new flavor is baked with 100% real cheddar cheese and features fiery heat, garlic and savory umami. The brand said each bite “boasts the perfect combination of spice and cheese, delivering a tongue-tingling, scorching-hot cheesy flavor” that’s perfect for spicing up sandwiches.

“Lunch has become the mundane or forgotten meal, but with the cheesy, thin and crispy crunch from Cheez-It Snap’d we’re bringing that ‘I can’t wait until lunch’ feeling back,” said Erin Storm, senior marketing director of Cheez-It. “With the debut of Cheez-It Snap’d Scorchin’ Hot Cheddar, we’re … sending taste buds on a fiery, cheesy ride — making an unskippable lunch experience with a blazing kick.”

Cheez-It Snap’d Scorchin’ Hot Cheddar will be available at retailers nationwide starting this month and running through this summer.

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