Brewery Vivant’s weird cousin has nutty plans for the holidays.
Broad Leaf Local Beer in Kentwood has teamed up with Grand Rapids-based Koeze to make a beer version of Koeze’s Cream-Nut Peanut Butter Cluster candy.
Broad Leaf Koeze Peanut Cluster Stout is part of a pre-launch of the brewery’s beers into the marketplace where the public is invited to vote on which of the four beers will be distributed.
“As we approach our 110th anniversary as a Grand Rapids-based company, we were excited to work with a brewery who has such a great reputation for both beer and food and its connection to the community,” said Jeff Koeze, president, Koeze.
“It seemed like a difficult task to re-create our specialty candy in beer form. However, we tried the beer and the Cream-Nut Peanut Butter Cluster side by side, and it was amazing.”
Broad Leaf Local Beer’s unveiling event for the four new brews will take place on Dec. 27: Hazy J, a taproom favorite New England-style juicy IPA; Koeze Peanut Cluster Stout, the Koeze Cream-Nut-inspired peanut butter-chocolate beer; Vanilla-zilla, a vanilla milkshake IPA; and Banan-Appeal, a stout made with 200 pounds of bananas and blended with bourbon barrel-aged beer.
The kick-off party will include a Rube Goldberg-inspired beer delivery machine that — through a series of pulleys, ramps and Matchbox cars — will automatically bag the first four-pack sold to a lucky customer.
“Koeze is well known for their high-quality products,” said Jason Spaulding, CEO, Brewery Vivant. “It seemed like a natural fit for our brands to work together. Broad Leaf is our outlet to pilot new and creative beers, and this project was the perfect fit. We achieved just the right balance of flavors and are excited to share it with the public.”
Broad Leaf’s doors will open at 11 a.m. on Dec. 27. The four new beers will be available on draft, and customers are encouraged to vote for their favorites throughout the day and the following weeks until supplies run out.
The main event begins at 4 p.m., when the beer delivery machine will be activated, and one customer will be able to take home the four-pack that drops from the ceiling.
Koeze will be on hand with Cream-Nut Peanut Butter Clusters to sample alongside the collaboration beer.
Live music by the local band Cheap Emotion begins at 9 p.m.
Broad Leaf Local Beer also plans to launch its beer into the market through self-distribution in early 2020.
Since opening in summer 2019, Broad Leaf has been operating in its new taproom and restaurant at 2885 Lake Eastbrook Blvd. During that time, the brewery has also been experimenting and finalizing beer and food recipes.
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