Veteran, CEO launches book

Mental Health Awareness Month prompts ’BODO’ promotion
Former US Air Force Major and business owner Bob Taylor. Courtesy photo.

A new book aimed at helping service members make the transition back into civilian life after serving in the U.S. Armed Forces was launched May 2, and is now available at several online retailers. 

From Service to Success: New Mission, New Purpose, and a New Journey to Great Life.

The book’s title, “From Service to Success” says it all. It’s a manual of sorts that teaches how to, according to the book jacket cover, “move past the pain and trauma of service.”

Those who have read it say it has even broader appeal.  

“This book is a must read,” said author Jacquelyn MacKenzie  (“The Prophet of Profit”). “It is inspiring, motivational and filled with humor throughout. Bob Taylor has done an exceptional job of taking you behind the scenes of his life and highlighting huge insights and principles that you can apply to any area of your life.”

Taylor grew up in Saginaw and attended Michigan State University. After graduating in 1986 he became a Major in the US Air Force and flew eleven combat missions during Operation Desert Storm. Since his transition from military service,Taylor has concentrated on the medical device industry and is now the CEO, founder and sole owner of Alliant Healthcare Products, 2140 Oak Industrial Dr NE, Grand Rapids, a Service-Disabled Veteran-Owned Small Business, which has sold more than $750 million in healthcare products since 2002.

In the book, Taylor delves into his own struggles overcoming emotional trauma he experienced, which ultimately became the inspiration for the book, which took six years to research and write.

Bob Taylor, third from right, poses with his B52 Desert Storm CrewM/strong>

“Taylor writes with humility and authority,” said Proctor Gallageher Institute CEO Sandy Gallagher. “His passion for his fellow warriors is palpable and clear. ‘From Service to Success’ is difficult to put down.” 

The book serves as the cornerstone of the Patriot Promise® Foundation, which Taylor created the book and foundation is to help veterans find purpose, financial success and happiness in life

As May is Mental Health Awareness Month, Taylor has pledged to donate books to service men and women in need for every book purchased. A “Buy One, Donate One” will run through Memorial Day, May 29, 2023.

Author copies can be purchased here. For every author copy purchased, Taylor will double the donation. Find out more at

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