Meijer seeks Midwest-made products

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Meijer Inc. announced it will host the Lift Local Supplier Event, giving local businesses across the retailer’s six-state footprint the opportunity to virtually showcase their offerings to Meijer merchants.

“We are proud to be a Midwestern retailer and want to carry products that highlight our communities,” said Peter Whitsett, Meijer executive vice president of merchandising and marketing. “Each Meijer store should represent its customers and the community that makes those customers unique. This event gives us the chance to source products from our customers’ hometowns, which makes their shopping experience even more meaningful.”

The April 1 virtual event will focus on the following categories: grocery, including fresh, deli and bakery; baby; beauty and personal care; and over-the-counter and wellness.

“Many small, local businesses offer great products but can be hesitant to approach a major retailer because they are not necessarily ready to distribute to hundreds of stores,” said Jamie Akemann, group vice president of global sourcing, indirect procurement, supplier diversity and product quality at Meijer. “This is the perfect opportunity for those businesses. The point of this event is to bring in local businesses and accommodate what they can do now, while also building a partnership to help them grow in the future.”

This event comes on the heels of the retailer’s successful supplier diversity summit in November, during which Meijer merchants met with nearly 250 diverse suppliers to diversify their vendor base and better serve customers.

“Offering local products has always been an important part of what we do at Meijer, but now we want to take it up a notch and accelerate our efforts,” said Don Sanderson, Meijer group vice president of foods. “It means a lot to our customers to know they are supporting a local business, especially when it comes to food. It’s nice to know that what you’re putting in your body was grown or made right in your own backyard.”

Businesses that manufacture or grow retail-ready products in the states of Illinois, Indiana, Kentucky, Ohio, Michigan or Wisconsin can apply by Feb. 19 for consideration at

Once applications for the event are submitted, Meijer teams will review and select the vendors they would like to meet at the virtual summit. Suppliers not chosen for the event will still be accessible through the RangeMe registration tool and may be reviewed by Meijer merchants again in the future as business needs change.

While they may not qualify for April’s event, local vendors carrying services or products outside of the categories mentioned are encouraged to submit their information for consideration through the retailer’s prospective vendor page.

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