Gun Lake Casino renames 20 Monroe Live

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Gun Lake Casino became the music venue's new name-in-title sponsor. Courtesy Live Nation

Grand Rapids entertainment venue 20 Monroe Live has a new name after Gun Lake Casino became its new name-in-title sponsor Thursday.

The venue, at 11 Ottawa Ave. NW that is owned and operated by Live Nation, is now known as GLC Live at 20 Monroe.

GLC Live at 20 Monroe logo Courtesy Live Nation

“Gun Lake Casino is thrilled to announce the long-awaited return of live entertainment in West Michigan,” said Sal Semola, president and chief operating officer for Gun Lake Casino.

“Our recent alliance with Live Nation was founded on our collective mission — to provide an unsurpassed entertainment experience for our guests. Our community has been patiently waiting for concerts, comedy shows and other performances to return to their daily lives. We are excited to share that our iconic brands have teamed up with a long-term partnership to reintroduce top-tier acts at this premier venue, GLC Live at 20 Monroe.”

Gun Lake Casino is owned and operated by the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians (Gun Lake Tribe). The casino, which offers gaming options, dining selections, promotions, sports betting and events, is located 30 minutes south of GLC Live at 20 Monroe.

“Live Nation is excited to continue its commitment to bringing the very best in entertainment to fans in West Michigan,” said Sue Barsoum, general manager for GLC Live at 20 Monroe. “Our partnership with Gun Lake Casino is an excellent representation of two organizations who strive to provide amazing memory-making experiences to their patrons.”

GLC Live at 20 Monroe first opened its doors to live music, entertainment and events in 2017. Since then, the 2,600-capacity venue has welcomed fans to different entertainment events that have featured artists such as Incubus, Jack White, Kevin Gates, Jeezy, Breaking Benjamin, Primus, Queens of the Stone Age, The Pixies, Hanson, Kip Moore, Chase Rice, Tom Segura, Chelsea Handler and more.

GLC Live at 20 Monroe features general admission standing floor with reserved mezzanine seating, while select events feature seating throughout. The second level also features the Vanguard, a VIP club with amenities including a private bar, open air patio and seating area.

Events will start returning to GLC Live at 20 Monroe on Aug. 14. The schedule includes:

  • 14 – Dermot Kennedy
  • 26 – Joe Russo’s Almost Dead
  • 25 – Beartooth
  • 2 – Cat & Nat
  • 9 – Parker McCollum
  • Oct 15 – Ron White
  • Oct 16 – Black Pumas
  • Oct 22 – Kip Moore
  • 23 – All Time Low
  • 27 – In This Moment & Black Veil Brides
  • 4 – Bleachers
  • 5 – Todd Rundgren
  • Nov 7 – TECH N9NE
  • 15 – Trey Kennedy
  • 13 – Ashley McBryde
  • April 28 – Kaleo

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