After Dark GR revamps format due to COVID-19

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Hannah Berry, owner of Lions & Rabbits and executive director of After Dark GR, will once again continue to promote artistic economic development and equity for local grassroots artists and businesses, but in a different format this summer.

Lions & Rabbits partnered with the Michigan Economic Development Corporation and other sponsors to contract local artists to create artwork in several business districts from Aug. 15-Sept. 15. The event is to serve as both equitable and educational for artists, businesses and the community.

Along with the artwork that will be displayed throughout the city, Berry and her team have created two games.

On Sept. 1, Berry and her team will launch a physical game, “Real Life After Dark.” The game will have participants completing tasks from neighborhood to neighborhood, earning points toward prizes sourced from local businesses. Players will have the option to earn bonus points by patronizing the local participating businesses. To read the rules and regulations and find out how to win, visit afterdarkgr.com.

If individuals cannot participate in the physical games, Berry and her team created “Life After Dark,” which allows for artwork to be delivered to the doors of residents in the city. They will be available for online presale with all sales directed back to the After Dark programming for 2021.

The new format is the result of COVID-19, which forced Berry to change her program around after she debuted Creston. After Dark last year, and she deemed it a success.

This year, before the pandemic, Berry organized a program that would allow local artists to create their artwork in four corridors of the city. The program also allowed people to gather, shop at art markets, watch contortionists and drink local spirits while kids create pinewood derby cars. Through the sale of beverages, fundraising dollars would be donated to the corridors for district improvements.

But, to ensure that the local art and the community is still supported this year, the MEDC has committed to match whatever is donated. To donate, you can text “afterdark” to 44-321 and for additional sponsorship information visit afterdarkgr.com or email Hannah@lionsandrabbits.com.

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