Kellogg’s rolls out snack-sized versions of cereals

New Kellogg’s Jumbo Snax features cereal classics, now jumbo size and packaged for snacking. The new product line includes Kellogg’s Froot Loops, Apple Jacks, Corn Pops and Kellogg’s Frosted Flakes. Courtesy Kellogg Co.

A bunch of classic Kellogg’s cereal varieties are available as “jumbo-size” snacks.

Kellogg’s, a brand of Battle Creek-based Kellogg Co., said Tuesday that it launched a new product line called Jumbo Snax, which are large-format versions of Kellogg’s Froot Loops, Apple Jacks, Corn Pops (caramel crunch flavor) and Kellogg’s Frosted Flakes-inspired Tiger Paws.

The new Tiger Paws shape features a crisp, delicious flavor similar to Kellogg’s Frosted Flakes, but in a paw-shaped cereal bite, inspired by Frosted Flakes’ longtime mascot, Tony the Tiger.

“Kellogg’s cereals shine as stars of the breakfast table, but for many, morning isn’t the only time for cereal,” said Erin Storm, marketing director of Kellogg All Family Cereal. “With 30% of cereal eaten outside of breakfast, we believe Kellogg’s Jumbo Snax make snacking easier and that each bite unleashes jumbo fun for the whole family.”

All four varieties will be available in two options: a 12-pouch multipack with 0.45-ounce single-serve bags and a 6-ounce multiserve resealable bag.

Kellogg’s Jumbo Snax are available online and in the cereal aisles at grocery, club, drug and convenience stores with suggested retail prices ranging from $2.99-$6.98, depending on count and pack size.

More details can be found online.

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