Kellogg Co.’s Cheez-It is turning 100 years old this year and is celebrating its centennial with a cake made by celebrity chef Stephanie Izard that will be sold online to a limited number of takers per day.
The Cheez-It Cheez-Itennial Cake will be available nationwide on Goldbelly, an online food marketplace. Beginning noon Monday and running through Thursday, people can click here for a chance to buy a Cheez-Itennial Cakes. A limited supply will be released each day, available on a first-come, first-served basis.
The Cheez-Itennial Cake is bursting with an entire box of Cheez-It crackers, from the ground Cheez-It flour in the batter to the Cheez-It shortbread crumble between each layer. The cake is balanced to salty-sweet tastes with swirls of caramel throughout and chocolate-covered Cheez-It crackers popping out the top.
“To celebrate the 100% real-cheese cracker that fans have been enjoying for 100 years, Cheez-It needed an absurdly cheesy way to kick off the celebration,” said Jeff Delonis, senior director of marketing for Cheez-It. “We couldn’t think of a better way than to give fans the ultimate cheesy take on birthday cake. Chef Stephanie Izard was the perfect partner to help us bring this absurdly satisfying creation to life, and we can’t wait for fans to celebrate by trying the cake for themselves.”
Izard said she took on the project out of a deep love of Cheez-It crackers.
“My own wedding cake was inspired by Cheez-It, which ultimately led to a variety of Cheez-It menu items at our new bakery, Sugargoat,” she said. “I can’t wait for our fans to try the Cheez-Itennial Cake. It’s sweet, tangy and, of course, cheesy. Trust me, if you’re as obsessed with Cheez-It as I am, this one is for you.”
Cheez-It crackers were created in the spring of 1921 in Dayton, Ohio. Over the years, Cheez-It introduced new flavors, sizes and formats of Cheez-It to the world while remaining committed to making Cheez-It crackers with 100% real cheese.
More Cheez-Itennial Cake behind-the-scenes imagery and details will be available on Izard’s social pages as well, at @StephanieIzard on Instagram.