MorningStar Farms has created a plant-based playbook for football season snacking and tapped actor and football fanatic Tahj Mowry on a fan pack giveaway.
This month is the official kickoff to football season, and with games nearly every day, plant-based eaters may need a deep bench of plant-based appetizers, meal starters and more. MorningStar Farms has been in the game for more than 40 years and boasts a large roster of plant-based eats to tackle tailgate cravings, the brand said.
This football season, MorningStar is teaming up with football fanatic and actor Tahj Mowry to cheer for the ways people get in on pigskin action, without any of the pig.
Fans can enter for a chance to win a fan pack that includes a Team Veggie jersey, plus a lineup of MorningStar Farms snack food.
MorningStar Farms and Mowry are asking fans to share “MVPs,” aka, the “MorningStar Farms Veggie Plays” they pull off the bench to feed guests at every football bash. To kick things off, Mowry is sharing his own MVPs, including MorningStar Farms’ newest offerings: Veggie Chorizo Nacho Bites and Veggie Chik’n and Cheeze Taquito Bites.
I’m a big football fan and love hosting tailgating parties, but I also try to maintain a healthy diet and lifestyle by eating plant-based as often as possible,” Mowry said. “MorningStar Farms is my go-to for game-day eats because I can enjoy my favorite tailgating dishes, the veggie way. This is why I’m thrilled to partner with (the brand) to rally football lovers everywhere to share their MVP, so everyone can share the veggie play they turn to for a touchdown on game day.”
Added Heidi Ray, marketing director, plant-based protein category at Kellogg Company: “No one can deliver on fans’ football cravings like MorningStar Farms, because we have the biggest and best lineup of plant-based appetizers. We want to celebrate the many ways fans are serving up their favorite game day dishes, and there’s no better partner to help us rally the plant-based community than Tahj Mowry.”
Customers can enter to win a free fan pack by commenting on Mowry’s or MorningStar Farms’ Instagram post with their own MVP (MorningStar Farms Veggie Play). The sweepstakes will run from Sept. 9-16. The giveaway’s official rules can be found here.