Postcard campaign aims to boost Grand Rapids tourism


Grand Rapids residents can send free, personalized postcards in the mail through Experience Grand Rapids’ website until Oct. 31.

The free service is a part of Postcards from Grand Rapids, a campaign encouraging residents to invite friends and family to visit West Michigan that was launched by Experience Grand Rapids. Participants will be eligible to enter to win overnight stays at partner hotels.

“Nearly 50% of travelers who come to the area are visiting friends and family,” said Kate Lieto, director of marketing for Experience Grand Rapids. “West Michigan continues to be an ideal travel destination, and now we’re calling on locals to invite their loved ones and to help boost our local economy.”

Participants can send free postcards with personalized messages by visiting The postcards have three different designs, which include breweries, beaches and parks, and tours and experiences.

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