The Michigan Craft Distillers Association declared September as “Michigan Craft Spirits Month” in honor of its member distilleries throughout the state and the award-winning spirits and cocktails they produce.
To celebrate, the association and its members are hosting a Virtual Happy Hour from 6-7 p.m. Thursday via Zoom and Facebook Live. Industry leaders will chat about what’s new, share recipes and cocktail demonstrations, and just enjoy an hour of casual conversation. Login information will be shared in the official Facebook event listing for MiSpirits Virtual Happy Hour v2 earlier that day.
“Michigan’s Craft Distillers are producing some of the finest and most interesting spirits distilled anywhere in the world,” said Jon O’Connor, MCDA president and Long Road Distillers owner. “Now more than ever, we encourage you join us in celebrating and supporting one or more of these amazing Michigan small businesses.”
Throughout the month, consumers are encouraged to support the craft spirits industry by safely visiting their local tasting rooms and newly established social districts, picking up to-go orders and cocktail kits, shopping at local retail outlets for Michigan distilled spirits and ordering cocktails made with Michigan spirits at bars and restaurants.
Since its founding in 2014, the MCDA has defined a “craft distiller” as a distilling organization or brand that produces a distilled product at a facility in Michigan.
The Michigan distillery must hold federal distilled spirits plant, Michigan small distillers licenses and at least 51% of the products produced are fermented and distilled on the licensed premises.
MCDA currently represents 34 craft, merchant and in-planning distilleries with nearly 50 tasting room locations around the state, as well as more than 20 allied members providing goods and services. Michigan’s craft distilling industry is growing, ranking No. 7 in the nation in terms of overall number of distilleries according to 2019 data compiled by the American Craft Spirits Association.