Incogmeato joins forces with Heineken 0.0 on free Fourth of July grill kits

The kits contain plant-based Incogmeato burgers and Heineken 0.0, which 0% ABV. Courtesy Kellogg Co.

Those who have to work on the Fourth of July will get a little help combating FOMO next week on the biggest grilling holiday of the year.

Incogmeato by MorningStar Farms — a brand of Battle Creek-based Kellogg — and Heineken 0.0 are teaming up to deliver the cure for FOMO-GO — the fear of missing out on grilling out — letting people get in on the grilling action, even if they still have to clock in this Sunday.

The two brands created custom ‘4th for All’ kits to surprise workers on the clock during the Fourth of July holiday. The kits contain juicy, plant-based Incogmeato burgers that “look, cook and taste like the real thing,” according to MorningStar Farms, and compared to ground beef, contain about the same amount of protein but with 41% less saturated fat. Each kit also includes Heineken 0.0, which “has 100% of the taste, but 0% of the alcohol,” Heineken said.

“Incogmeato plant-based burgers and Heineken 0.0 are the next-gen burger and beverage combo, making grilling more flavorful and accessible this summer,” said Sara Young, general manager, plant-based proteins at Kellogg Company. “Our 4th for All Kits deliver the meaty, juicy and refreshing flavors in a way you can feel good about.”

To spread the word, the brands are teaming up with social media influencers who know what it’s like to work on holidays and have experienced what it feels like to miss out on grilling out. Starting Monday, influencers Nurse Hadley (@nurse.hadley), Nurse Sugar (@mylifeassugar_), Dr. Erica Wigdor (@doctordiaries) and U.S. military family Duana and Curt Cooper (@thecurlycoopers) are sharing on social how they’re surprising co-workers and friends with customized 4th for All Kits.

“Everyone should be able to participate in the best grilling occasion of the year, especially workers who work incredibly hard all year-round,” said Robert Hamilton, senior marketing manager, Heineken USA. “We hope these grilling kits make their holiday a little brighter — and better tasting — with delicious twists on summer staples.”

To win 4th for All Kits

  • For a chance to win, people can post #FOMOGO and #Entry on Twitter or swipe up on the 4th for All posts from Nurse Hadley, the Cooper family and others to be directed to a microsite to enter for the chance to win a 4th for All Kit.
  • The promotion will run from 8 a.m. Monday through 11:59 p.m. Friday. Limit one entry per person. Only those 21 years of age and older are eligible.
  • Those who live in Los Angeles or New York City may get one delivered to their front door in less than two hours Saturday.
  • Winners who live outside of the delivery zone will receive Incogmeato and Heineken 0.0 coupons.
  • Official rules are here.

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