Bell’s annual Oberon Day has been made official in Michigan.
On the 30th anniversary of Bell’s Brewery’s Oberon Ale, Gov. Gretchen Whitmer proclaimed March 22 Oberon Day in the state of Michigan, according to Bell’s on Tuesday.
“Gov. Whitmer’s proclamation today is a significant milestone for our team and our brewery, and we are thrilled to begin celebrating Oberon’s 30th anniversary with this exciting news,” said Carrie Yunker, Bell’s Brewery executive vice president. “For years, employees and fans alike have said Oberon Day is their ‘unofficial’ start to spring to get in a summer state of mind. It’s incredibly exciting to now acknowledge this day as the official start to those brighter days ahead.”
The first iteration of what now is called Oberon Ale was released in 1992. A summer seasonal, it became a favorite of many who had never tried craft beer. Brewed with just water, malt, hops and yeast, Oberon has a citrusy flavor and aroma.
As Bell’s and Oberon grew over the years, customers wanted to know when they could get the first pour of the American wheat ale, and so Oberon Day was born.
“Seeing the state come together each year to celebrate the promise that Oberon season brings is truly inspiring,” Yunker said. “We are incredibly grateful to our fans for helping us continue this longstanding tradition both here at home in Michigan and far beyond our great state. … We could not do this without all of our employees who make this celebration a reality every year. In a similar vein, we are equally grateful that leadership in Michigan has set the example of how to truly support long-term business growth and success over the years, and we continue to be proud of our Michigan roots of over 35 years.”
Whitmer’s proclamation is online.