A local nonprofit is beginning its annual campaign to help families during the holiday season.
The Salvation Army of Kent County will kick off its Red Kettle Campaign at 12 p.m. Nov. 12, at the Salvation Army Kroc Center, 2500 S. Division Ave. Grand Rapids.
The 30-minute event will feature remarks from Mayor Rosalynn Bliss, ceremonial ringing of the first bells by Mayor Bliss, Divisional Commander Major Glen Caddy, Salvation Army advisory board members and a representative from SpartanNash. There will be free lunch, performances from local musicians and the Salvation Army Brass Band.
The campaign’s goal is to raise $1.6 million throughout the holiday season to fund social services. The organization aims to assist over 1,500 families during the Christmas season, which is double the campaign’s normal goal, due to the pandemic.
“Again this year, we are counting on the generosity of the people of Grand Rapids and Kent County to help us help others,” Caddy said. “Hope Marches On can be more than a slogan. It can be a reality when we all work together to make the world a better place. Our longtime partnership with SpartanNash is a prime example of the good that can be done when we work in harmony to tackle the challenges in our community. Together we can make a difference.”
Volunteer bell ringers will be at all Spartan Nash stores, including Family Fare and D&W Fresh Market, where shoppers can make donations to the Red Kettle Campaign.
More information is at sakentcounty.org.