Short’s Brewing Co. and Pure Michigan are partnering for a third year to celebrate the first day of fall with a limited-edition Autumn IPA.
The Bellaire-based brewery and Pure Michigan released on Wednesday, Sept. 22, the Pure Michigan Autumn IPA, a 100% Michigan-grown and harvested India pale ale that highlights the state’s agricultural industry and craft beer industry to mark the first official day of fall.
New this year, the Pure Michigan Autumn IPA will be available in markets throughout the Midwest, including Indiana, Illinois and Wisconsin, as well as Colorado. It also will continue to be distributed to retailers, restaurants, bars and pubs throughout Michigan.
“We love this ongoing partnership with Short’s Brewing Co. because it’s an opportunity to spotlight our craft brewery heritage in the state, the bountiful harvest season we all enjoy, and now it presents another opportunity to connect with our friends and neighbors at Short’s and throughout the Midwest in hopes to grab a beer together again soon,” said Dave Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corporation.
To make this a Michigan-centric craft beer, Short’s Brewing included brewed ingredients from Empire Malting Company, Great Lakes Malting Company and Valley View Farms, as well as hops from MI Local Hops and Hop Alliance. The result is a balanced IPA designed to allow the malt, hops and yeast character to shine through. Smooth hop flavors are combined with fruity esters, along with a blend of pine, citrus and honey-like malt sweetness.
“We are so proud of this beer and our partnerships with the producers in northern Michigan to really highlight the quality and flavor of their ingredients and the splendor of our region,” said Joe Short, founder of Short’s Brewing Co. “For us, this beer embodies the feeling of a crisp fall hike when the leaves begin to change and the incredible sunsets when the season is in its full, fiery glory. We hope it transports drinkers across the region to a state of awesomeness that is Pure Michigan.”
Pure Michigan Autumn IPA also is available for the first time this year in cans adorned in seasonal imagery and is available now through the end of October. The cans are being sold at Meijer and Kroger, as well as Busch’s, D&W Fresh Market, VG’s Food Center and many other independent retailers. Readers can find an interactive map highlighting all locations where it will be available at shortsbrewing.com and michigan.org/breweries.
Short’s also will host several draft takeovers and happy hour events in Grand Rapids, Detroit, Lansing and Bellaire to celebrate this year’s batch, as well as an ongoing Saturday chairlift ride and pint promotion at Shanty Creek Resort starting at the end of the month and in Elk Rapids at the Brewery’s Pull Barn.