Brian Bosley is a peak performance coach, professional speaker, and podcast host who has spent 28 years helping individuals and businesses unlock their full potential.
Grand Rapids Magazine asked Bosley for advice that anyone could apply to make 2025 their best year yet, he gave us four steps that are simple, yet powerful.
1. Set It and Forget It
“Set your goal for the future, but don’t obsess over the exact number or return,” Bosley advises. Instead, focus entirely on the daily actions that will lead you there. For example, if your goal is to lose weight, don’t fixate on the scale. Focus on behaviors like meal prep, hitting your step count, or completing a workout.
“We respect what we inspect,” Bosley said, emphasizing the importance of tracking your progress. He recommends using tools like Apple Watches, fitness apps, or even simple pen and paper to document your daily habits. By sticking to this approach, you build momentum without letting long-term outcomes distract you from what needs to be done today.
2. Build a Strong Morning Routine
“I hate this ‘I’m not a morning person’ bullshit,” Bosley said, laughing. The morning is a powerful time to set the tone for your day. Don’t just roll out of bed, brush your teeth, and rush out the door. Instead, dedicate at least 15 minutes—though ideally longer—to a structured morning routine that addresses three areas:
Physical: Move your body. This can be as simple as push-ups, planks, or a short run.
Mental: Engage your mind by reading, journaling, or tackling something intellectually stimulating.
Emotional/Spiritual: Take a moment to reflect, meditate, pray, or write down what you’re grateful for.
Bosley swears by starting his day with voluntary discomfort. “I get up, plank, and take an ice-cold shower,” he said. This intentional discomfort makes the rest of the day’s challenges feel manageable.
Another critical habit? Write down five things you’re grateful for each day. “We see what we look for. If you’re looking for the negative in life, you’re going to see it,” Bosley explained. Gratitude shifts your perspective and sets you up for success.
3. Break Patterns
Throughout the year, we all fall into ruts. Whether it’s the monotony of daily routines or the comfort of easy habits, breaking these patterns is key to staying motivated.
“It could be as simple as turning off Netflix and picking up a book,” Bosley explained. The idea is to replace a habit that’s easy and unproductive with one that challenges and betters you. Go for a walk, try a rowing machine, or take 15 minutes to journal instead of scrolling your phone.
Even small changes, like driving a different route home or visiting a new coffee shop, can make a difference. “When you feel you’re in a rut, do something different,” Bosley said. Breaking out of destructive, repetitive habits is essential to building new, healthier ones.
4. Create a Mantra
A mantra is a daily reminder of the person you want to become. Focus on who you want to be, not necessarily the changes you need to make but the person that’s already come out of the other side of the tunnel.
Last year, Bosley’s mantra was “Live clean and get dirty”. For him, this meant eating healthier, drinking less alcohol, and embracing the hard work that others often avoid. For 2025, his new mantra is “Expand and serve”. “I want to expand everything about myself and focus on how I can serve others,” he said.
Your mantra should align with your personal goals, acting as a guiding principle for your decisions and actions.
Overcoming Fear
Bosley left us with one final challenge: embrace controlled hell. “If you’re not proud of where you are, and you’re standing at the bottom of the mountain looking up at a heap of insecurities and fears, you need to work at it every day,” he said.
Controlled hell doesn’t have to be extreme. It’s about doing something every day that pushes your limits, even slightly. Speak up in a meeting, try an intimidating workout, or take a step toward a long-term dream. These small acts of bravery build the habit of overcoming fear.
“Most of our fears are irrational,” Bosley reminded us. Facing them head-on, one step at a time, is how we grow.
By setting clear intentions, building powerful routines, breaking patterns, and embracing discomfort, you can make 2025 a year of transformation.
The question isn’t just what you want to accomplish—it’s who do you want to be?
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