The Grand Rapids Gold is launching its NBA Cares Season of Giving for the holidays.
Throughout December, the team will partner with community organizations to host theme nights at home games with proceeds benefiting children and families who need it the most. The initiative is presented by Family Fare, part of SpartanNash’s portfolio of retail stores.
“NBA Cares Season of Giving is one of the most important and fulfilling initiatives our team has the opportunity to engage with each year,” said Steve Jbara, president of the Grand Rapids Gold. “We’ll jump at any chance to brighten the holidays for children and families in our community.
The Grand Rapids Gold partnered with Priority Health on Dec. 3 for its Season of Giving theme night to support maternal and infant health and highlight the work of MomsBloom.
MomsBloom provides in-home postpartum support to new mothers in the Grand Rapids area. All proceeds from the evening’s jersey auction will help the organization connect families with newborns to volunteers looking to provide postpartum care.
On Dec. 4, the Gold will partner with University of Michigan Health-West to honor health care workers in Grand Rapids for its Health Care Heroes and Holiday Hats theme night.
All proceeds from the evening’s jersey auction will support the University of Michigan Health-West Foundation. The first 500 fans will receive holiday hats.
The Grand Rapids Gold will partner with The Children’s Foundation on Dec. 15 to highlight the Children’s Healing Center, which provides a year-round recreational center for children with weakened immune systems and is supported in part by The Children’s Foundation.
Additionally, Grand Rapids Gold Head Coach Jason Terry and his team will visit Family Fare locations and cover the costs of groceries for individuals and families within the Grand Rapids community.