Plant-based juice drinks hit Bridge Street Market

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Karuna beverages are advertised as minimally processed in a socially responsible manner with no added colors, sugar or preservatives. Courtesy Karuna

Midwest-based Karuna is growing its national distribution, now available in the Grand Rapids Bridge Street Market.

“Karuna beverages are inspired by what consumers are looking for in grab-and-go convenience,” said Angela Zeng, Karuna creator.

Plant-based Karuna beverages are advertised as minimally processed in a socially responsible manner with no added colors, sugar or preservatives.

Karuna products launched in early 2017, earning praise from the industry and customers alike. Karuna was recently named a finalist for a NEXTY Award for its turmeric-infused Synergy Coffee Blend and previously was recognized at the World Beverage Innovation Awards.

The company’s production facility in St. Louis is home to an on-site hydroponic grower for fresh bean sprouts, as well as juicing, cooking and bottling equipment designed to reduce waste and reuse ingredients in multiple recipes.

Four drinks are available in the refrigerated juice section of the Bridge Street Market. They include:

  • Viva, made with “supergreen” ashitaba leaves and aronia berry juice.
  • Rejuvenate, containing organic goji berries and red dates, which have been used in traditional Chinese medicine to promote energy, endurance, restful sleep and healthy skin and hair.
  • Joy-D, a blend of peach, mandarin orange and kiwi, and a good source of vitamin D2 and vitamin C.
  • Avo-Keto, a whole plant smoothie that is Keto-friendly, low in carbs and provides plant-based fiber and protein.

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