Moose Tracks rolling out cookie dough flavor

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Courtesy Denali Flavors

A Wayland-based ice cream maker is launching a new flavor.

Moose Tracks Ice Cream said Monday, May 2, it is releasing Cookie Dough Moose Tracks, which will be available in the frozen foods aisle of select major grocery stores nationwide later this month.

The flavor combines cookie dough-flavored ice cream with Moose Tracks chocolate chip cookie dough pieces and swirls of Moose Tracks Fudge. The thick, salty Moose Tracks Fudge is the key ingredient in every Moose Tracks flavor, and pairing it with cookie dough is designed to create a decadent match.

Cookie Dough Moose Tracks will be sold in 48-ounce containers with a suggested retail price of $3.99 to $4.99.

In 2021, more than 100 million cartons of cookie dough or Moose Tracks ice cream were purchased in the U.S., according to Nielsen.

“We are thrilled to debut a flavor that we believe will become an instant fan favorite,” said Neal Glaeser, president of Denali Flavors, the parent company of Moose Tracks. “The popularity of cookie dough flavors continues to grow, and this particular concept, when adding the sweet and salty flavor of Moose Tracks fudge, tested off the charts. We believe it will be very well-received by any lover of decadent ice cream.”

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