Cheez-It Snap’d, comedian Alfonso Ribeiro team up on lunch snack giveaway

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Cheez-It Snap’d is partnering with Alfonso Ribeiro to promote a giveaway to one winner of $10,000 in lunch money and a year’s supply of Cheez-It Snap’d. Courtesy Kellogg Co.

A Kellogg snack brand is teaming up with comedian Alfonso Ribeiro to help “snap Americans out of their lunch rut” with a big giveaway.

Cheez-It Snap’d, a brand of Battle Creek-based Kellogg Company, said Wednesday that it is partnering with show host, actor, director, comedian and self-proclaimed Cheez-It fan Alfonso Ribeiro to promote a giveaway to one winner of $10,000 in lunch money and a year’s supply of Cheez-It Snap’d — a cheesy, thin and crispy snack baked with 100% real cheese.

“Lunch has unfortunately evolved into a boring routine for many Americans,” said Scott Crowley, brand senior director for Cheez-It. “That’s why we want to show Cheez-It Snap’d fans how adding the cheesy, thin and crispy crunch from Cheez-It Snap’d will level up their lunch and make it a meal to look forward to again.”

The snack is partnering with Ribeiro to “call attention to America’s saddest sandwiches while providing the perfect fix.”

“Nothing beats a satisfying meal, and I know America deserves better than a sad, bland sandwich for lunch,” Ribeiro said. “I’ve always been a fan of the Cheez-It brand, and I think the ‘Snap’d My Sandwich’ sweepstakes is the perfect way to snap Americans out of their lunchtime rut. Why settle for no sides or boring chips when you could win a year’s supply of the perfect combination of cheesy, thin and crispy Cheez-It Snap’d — all in one bite?”

From July 7-21, fans can comment on Alfonso Ribeiro’s Instagram (@therealalfonsoribeiro) or Facebook (Facebook.com/officialalfonsoribeiro) posts sharing about their sad sandwich, using #SnapdMySandwichEntry to enter for the chance to win a year’s supply of Cheez-It Snap’d and $10,000.

Official rules are here.

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