Bell’s Brewery will shine a spotlight on a group of its employees and the Latinx community with a special beer release and event.
Brillosa, (bree-yoh-sah) a smooth Vienna-style lager with a 5% ABV, is the seventh beer to be designed and released as part of Bell’s Celebration Series, the Comstock-based brewery said Monday, Nov. 8.
The Bell’s Celebration Series celebrates and recognizes groups within the Bell’s family that help make it what it is. Brillosa is the Spanish word for shiny and bright and was chosen as a nod to the passion and vibrance of the Latin community, at Bell’s and beyond.
“Our committee has representation from across the Latinx communities, including Brazil, Mexico, Cuba and Puerto Rico. When it came time to design the beer, we took inspiration from each of our own experiences and culture,” said Vanessa Gomes, area sales manager for Bell’s in Louisiana, Mississippi and Arkansas and co-chair of this release committee. “This beer drinks light with amazing hop aromas. Even the label resonates and feels like home to many of us.”
Brillosa will debut on draft Nov. 13 as part of a special Tappening Celebration starting at noon at Bell’s Eccentric Café, at 355 E. Kalamazoo Ave. in downtown Kalamazoo. Live entertainment will be provided by DJ Adelante Dano until 4 p.m. and a Latin-inspired food menu will be featured. Brillosa merch also will be available to purchase.
Bottles (six-packs) will be released on Nov. 17 at the Bell’s General Store next door to the café.
As part of this release, Bell’s will donate to two local nonprofits. El Concilio is a community-focused organization that seeks to help Latino residents support their families, contribute to society and appreciate their cultural significance. It provides interpretation and immigration services, as well as workplace discrimination and abuse support. Farmworker Legal Services of Michigan is a statewide legal services provider that represents low-income immigrant, migrant and seasonal farmworkers and their dependents throughout Michigan.
Donations for both organizations will be accepted at the event for those who want to contribute.
“It was important for Bell’s and everyone involved with this release to be able to give back to the community directly and help inspire real change,” said Jay Maddock, Bell’s equity and inclusion specialist.
Brillosa Tappening food specials
- Lechon asado: citrus and chili roasted pork with rice and black beans
- Black beans and rice
- Yucca fries with cilantro lime mayo
- Tostones with a red chili sauce
- Caldo verde: kale, potato and housemade sausage soup
- Mousse de maracuja: passion fruit mousse
More information on Brillosa is at bellsbeer.com.