Naughty Bettie is a new intimate apparel shop that empowers women.

Meet the New Girl in Town, Naughty Bettie

The woman who owns a lingerie business probably has a husband who appreciates that sort of thing, right? That’s not the case for Elise Kutt, owner and founder of Naughty Bettie, the new European influenced lingerie boutique.

Opening the Mind with Psychedelics

Transformative experiences with unconventional medicine led Paul Austin, a Grandville native and Hope College graduate, on an unconventional career path.
indoor cycling spinning class female riders

Indoor cycling studio plans opening

A new indoor cycling studio is coming to Grand Rapids.
Bella Bridesmaids dresses on rack

Bella Bridesmaids opens up shop

A new shop specializing in bridesmaid dresses has arrived in West Michigan.
Carhartt female models

Carhartt opens store

A Michigan workwear retailer has opened a store in town.
Allison Steele

Hello Yoga finds its space

Yoga is about getting in touch with your body and mind, and that’s exactly what Allison Steele did.
Anna Chapman, owner of Studio Barre Grand Rapids.

Anna Chapman Traded in a Corporate Gig to Open Studio Barre

After Anna Chapman took her first barre class in North Carolina, she knew she wanted to share the practice with others. While she had been active before finding barre, she saw results she had never seen before and loved the focus that the class brought to her mental state.
Amazing Lash Studio eyelash extensions model

Amazing Lash Studio coming to Knapp’s Crossing

It’s not every day that a customer tries a product for the first time and is so satisfied she ends up owning the place, but that’s exactly what happened to Lori Rincones.
Wolverine Worldwide Super Mega Warehouse Sale

Get in line for the Super Mega Warehouse Sale

A West Michigan maker of footwear and apparel is hosting a major warehouse sale.
European Wax Center exterior and model

European Wax Center moves into Grand Rapids

European Wax Center has opened its first West Michigan location.
White House Black Market female model in jacket coat

White House Black Market plans next store

A women’s fashion retailer offering complimentary fashion consulting is preparing to open another store in West Michigan.
Douglas J Salon stylist and customer

Two salon and spa locations open doors

A salon and spa brand has opened a pair of locations in the area.
The James Salon & Boutique Ada interior pre-open

Salon and boutique opening suburban location

A local salon and clothing store is opening its second location.
Carhartt female model

Carhartt opening first West Michigan store

A major outdoor outfitter plans to open a store in Grand Rapids ahead of the holiday season.

Tips for a heart-healthy life

February is American Heart Month.
Niki Corcoran

Heights Yoga Project opening on West Side

Niki Corcoran is making her dream of owning a yoga studio come true.
Sky Zone Kentwood

Grand Rapids’ Top 5 Fitness Classes

New year, new workout. Whether you’re tired of not reaching your fitness goals or maybe just getting tired of the old routine, it’s time to get out and try something new.
Mobile Hydration

Nurses Deliver Hangover Cure to Your Door

Partied a little too hard last night and regretting it in the harsh light of day? A group of registered nurses are now making house visits with hangover cures that will leave you feeling like you spent a quiet night in rather than drinking yourself silly until closing time.
Dayle Wood and Kevin Parker, Aquinas College featured in Gatorade commercial

Aquinas College Athlete & Trainer Featured in Gatorade Video

When Aquinas College athlete Dayle Woods went into cardiac arrest on Sept. 9, 2013, athletic trainer Kevin Parker sprung into action.
FLEXcity Fitness

Fitness Studio Provides Support Outside of the Gym

Co-owners and founders Jenny Quinn and Trista Parisian started FLEXcity Fitness in January of 2012. Their vision was to create a place for people to workout in a big city at an affordable price and to create workouts that would meet anyone at any level of fitness, helping every person achieve their personal best.

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MARCH/APRIL 2024 ISSUE