Dreams come true!

Cassie Dean of Lowell, a fashion student at The Savannah College of Art and Design last spring, had a piece from her collection featured in a prominent fashion magazine.

How to shop like a pro

Local businesses abound in Grand Rapids, so much so, it can be hard to know exactly where to go to find what you are looking for.
Bella Bridesmaids dresses on rack

Bella Bridesmaids opens up shop

A new shop specializing in bridesmaid dresses has arrived in West Michigan.

A human canvas

The world of creativity has far-reaching, sometimes unexpected outlets and while what comes to mind when imagining the design scene might not be your own face, that’s exactly what the lash and brow industry brings to a thriving Grand Rapids scene.

Local Boutiques Walk the Runway in Fall Styles

You’re not selfish to wish that instead of traveling all over town to your favorite boutiques, they collectively came to you.
Lands' End expedition parka female model

Lands’ End is opening its Grand Rapids store

A retailer of “timeless style” is about to open its first store in Grand Rapids.
Carhartt female models

Carhartt opens store

A Michigan workwear retailer has opened a store in town.

Pretty in pastel

Get creative with pastels this season and rock this style.
European Wax Center exterior and model

European Wax Center moves into Grand Rapids

European Wax Center has opened its first West Michigan location.
Girlpalooza lip gloss tubes

Apply a new lip gloss line

A local entrepreneur has launched a line of “cruelty-free, vegan lip glosses” geared toward young girls.

International bridal boutique settles into Grand Rapids

A world-class bridal boutique has announced the opening of its new Grand Rapids store.
Ivy Castle will help you stock up on back to school gear.

Pop Quiz: Where To Find Back to School Fashions?

The boutiques of Hudsonville want to help you say adios to summer.

How to Wear Vintage This Season

It never fails. You compliment someone on their clothing and when you hear them say the word vintage, there’s always that sting.
Wolverine Worldwide Super Mega Warehouse Sale

Get in line for the Super Mega Warehouse Sale

A West Michigan maker of footwear and apparel is hosting a major warehouse sale.

Straight from the salon

Braving Michigan winters is a feat in itself, but coming up with outfits that keep you warm and look good? That’s a totally different game.

Current Mood: Spring Fashion Overkill

Winter will soon be over (no, really) but right now you hate everything in your closet. We get that. Crushing on spring style is only natural this time of year as we hope she graces us with warm breezes, green grass and open-toed shoes. Check out what a few local boutiques have to get you ready for the season.

Getting Wardrobe Ready for Fall & Winter

Michigan’s shifts in season are incredibly unpredictable and while I’m not quite ready to store away my swimsuit and sandals, the weather has demanded I frantically pull out some of my fall/winter wardrobe.
View from the vegetable garden.

Seamless Style from the Outside In

While others designing their dream home envision open floor plans, vaulted ceilings and that longed-for room designated solely for their hobby, landscape designer Amy Squires did her dreaming a little differently: her perfect home began with planning landscapes and gardens, with the home built around them.

Reap what you sew

When I heard about a young Grand Rapids woman who liked to make her own clothing, I never imagined the level of creativity or...
Grand Rapids Bridal Show wedding dress partial

Say Yes to the Grand Rapids Bridal Show

Wedding bells will be ringing next month.

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MARCH/APRIL 2024 ISSUE