Advertising in Michigan Golf
Michigan Golf is the state's premier golf publication for promoting Michigan golf to those who love and play the game.
Circulation
110,000 / 90,000
50,000 / 40,000 direct mail delivered to avid golfers
20,000 distribution through Chicago, Detroit, Grand Rapids golf shows
10,000 distribution through advertisers and promotional use
Distribution
| Percent | Location |
| 26% | metro Grand Rapids |
| 31% | metro Detroit |
| 6% | Lansing / Flint / Jackson |
| 8% | Battlecreek / Kalamazoo |
| 13% | Chicago |
| 4% | Northern Ohio |
| 4% | Northern Indiana |
| 7% | Newsstands / Golf Shows |
| 1% | Promotional |
Format
100% four-color glossy, perfect bound, 100# covers, 60# text
2006 Advertising Rates
| Size | 2006 Spring/Summer 110,000 circ. |
2006 Summer/Fall 50,000 circ. |
Power Rate Both Editions 160,000 circ. |
| Cover 4 | $8,050 | $5,390 | $12,100 |
| Cover 2 | $7,180 | $4,810 | $10,790 |
| Cover 2 spread | $11,900 | $7,930 | $16,830 |
| Cover 3 | $6,610 | $4,430 | $9,940 |
| 2-Pg. spread (pgs. 2-7) | $9,780 | $6,550 | $14,700 |
| *Essay w/full page | $6,580 | N/A | N/A |
| Full Page | $5,750 | $3,850 | $8,640 |
| 2/3 Vertical | $4,600 | $3,080 | $6,910 |
| 1/2 Horizontal | $4,020 | $2,700 | $6,050 |
| 1/3 Page H or V | $2,910 | $1,930 | $4,360 |
| 1/4 Page H | $2,000 | $1,290 | $2,690 |
| 1/8 Page V | $1,300 | $810 | $1,660 |
**Essay appears in Spring/Summer issue only.
All rates color except 1/4 and 1/8 page sizes. Less 10% on black-and-white ads size two-thirds and one-third page. All rates gross less 15% for print-ready materials. Special Note: Essay is an exclusive of Michigan Golf and provides one full page of editorial and one full page ROP ad. One-half payment due at time of closing.
Sales Close and Materials Due Dates
Spring/Summer:
December 14, 2005
Summer/Fall: June 6, 2006
NEW! Special Distribution Note: Spring issue is privately distributed at the West Michigan and Novi Golf Shows then widely distributed to mail database and via Grand Rapids Magazine in late March. Forty-five hundred copies are mailed to the Milwaukee market. Summer/Fall edition is mailed last week of July.
Mission Statement
To purposefully and unabashedly promote golf in Michigan to the widest
base of avid golfers in the single-best promotional medium for Michigan
golf course owners, retailers and golf-related businesses.