Subscribe About Us Advertise Newsstands Contact Us Jobs

Advertise with Grand Rapids Magazine!

Wealth is generally associated with age. Grand Rapids Magazine subscribers reside on the leading edge of the baby boom generation. The majority (53 percent) are healthy, active 45-64-year-olds who celebrate a dare-say-I’m-old attitude. Most stay fit by walking for exercise — 68 percent — but leisure activities like golf, boating, bicycling and hiking make for able-bodied magazine enthusiasts, too. Grand Rapids Magazine subscribers’ hunger for physical activity is nearly as strong as that for food, but not quite. Dining seems their number one pursuit, as three-quarters of subscribers dine out upwards to 10 times each month. In fact, dining (Restaurant Guide, Annual Dining Awards, Dining Reviews, Dining Listings, Chef Profiles and the Two Plate coupon) are primary reasons for subscribing to Grand Rapids Magazine.

Contact any of our advertising consultants for more information.
General Sales Manager Randy Prichard
Advertising Sales Consultant Theresa Henk
Advertising Sales Consultant Kathie Manett
Advertising Sales Consultant John Olsa
Advertising Sales Consultant Emily Bernath

Grand Rapids Magazine

In addition to the monthly editorial focus and supplemental publications, each issue of Grand Rapids Magazine includes these life with style complements:

Life & Style
The ingredients for Life & Style vary from month to month, but the recipe always calls for luxurious goods, fascinating facts, healthful tidbits and insider knowledge. Our fashion pages capture the trends of the time; our outdoor series is a Michigan escape.

This section recognizes River City's legacy of a rich design community - and the current expertise that allows readers to be on the cutting edge of design movements in architecture, landscaping, furnishings, decorating and more.

City Guide
Consider this section a monthly guide to the city. It features Grand Rapids' most comprehensive entertainment calendar (music, art, film, museums and attractions, lectures and workshops, special events, and kidstuff) and profiles individuals in the area's art and music scenes. After the cultural fix, this guide leads readers to culinary delights, including honest restaurant reviews and listings, chef profiles and gourmet recipes.

Advertising in The Restaurant Guide
Grand Rapids Magazine is the leading authority on where to dine in Grand Rapids. Nothing makes that point more vivid than our annual Restaurant Guide — the most authoritative and appetizing guide to area restaurants and eateries.

Circulation is 20,000 with 5,000 copies inserted in the September issue of Grand Rapids Magazine. Remaining copies go to area restaurants, hotels and trade shows. The Restaurant Guide is printed on weighty, 70# satin finish four-color paper for a vibrant presentation. Call (616) 459-4545 for 2011-12 Restaurant Guide Rates.


2014 Editorial/Marketing Calendar
Date the issues are on newsstand: The last Tuesday before each following month.

• Grand Rapids Magazine’s Annual Best of
Grand Rapids Readers Poll plus staff picks
of interesting stuff you’ll want to know.
Advertising Space Reservation Deadline:
November 5, 2013

• Power couples: Meet some of GR’s most
interesting twosomes.
• Fitness trends
• Best breakfasts
Special advertising section: Wedding –
Michigan-made honeymoons
Advertising Space Reservation Deadline:
December 10, 2013

•Grand Rapids Magazine’s Annual Dining Awards,
including Restaurant of the Year and Best New
• 4th Annual Gilda’s Laughfest
• Landscaping without grass
Special Advertising Supplemental Magazine:
Home and Garden Show Program
Advertising Space Reservation Deadline: January 7

• GRM’s 50th Anniversary:
• A nostalgic look at West Michigan’s largest city
Special Advertising Section: Profiles of 50
Grand Rapids’ Area Businesses
Advertising Space Reservation Deadline:
February 11

• Selling Grand Rapids: an inside look at the city’s Realtors
and what they do to help people buy and sell.
• Weekend getaways: 10 things to do on Michigan’s east side.
Special advertising section: Culinary Escapes
Advertising Space Reservation Deadline: March 11

• Cheap Eats: Delicious deals under $10
• Grand Rapids’ Top Dentists as compiled by
USA’s Top Dentists
• Choosing the right bicycle
Special advertising section:
The Boomer Generation
Advertising Space Reservation Deadline: April 8

• Grand Rapids Magazine’s Annual City Guide
• Bucket list: 50 fabulous things to do in
Greater Grand Rapids
Advertising Space Reservation Deadline: May 6

• Not your average students: profiles of some unique
students in West Michigan
• Plus, a guide to local colleges and universities
• Restaurant Week GR
Special Education Advertising Spreads
Special Advertising Supplemental Magazine:
Taste This (Grand Rapids Magazine’s Annual
Restaurant Guide)
Advertising Space Reservation Deadline: June 10

• Arts preview: 2014-15 schedules for local arts organizations
• ArtPrize Six
• Behind the scenes: How TV reporters and
anchors get ready to face the camera.
Advertising Space Reservation Deadline: July 8

• The Man issue
• Plus, a look at man’s best friends
Special advertising section: Design Home Showcase
Advertising Space Reservation Deadline: August 5

• All about the latest trends in food and beverages
Special Advertising Supplemental Magazine: Grand Rapids International Wine, Beer & Food Festival program
Advertising Space Reservation Deadline:
September 9

• Home for holidays: Tips on everything from
decorating the table to wrapping gifts.
• Happenings you won’t want to miss
Advertising Space Reservation Deadline: October 7

Advertising Rates PDF

2010 Readership Study, by Boone Group

All cover rates include color and are based on digital media with file information, fonts and proofs included, meeting our printing requirements.

All other rates are based on furnished digital media with file information, fonts and proofs included, meeting our printing requirements.

Special Positions
Regular rates plus 15%, as available. No extra charge on bleed ads (Full Page units only). Gatefolds and inserts available.
Call for prices.

Late Charge
In the event camera-ready materials or proofed materials arrive after the materials due date, a $90.00 service charge will be
incurred by the advertiser for late changes.

Mechanical Requirements
Page trim size is 8 3/8" (50 picas) wide x 10 7/8" (65 picas) deep.
For safety, keep live matter at least 5/16" from all edges.

2-Page Spread    
Standard 15 3/8" (15.375) 9 7/8" (9.875)
Bleed** 16 3/4" (16.75) 10 7/8" (10.875)
Full Page    
Standard 7 1/8" (7.125) 9 7/8" (9.875)
Bleed** 8 3/8" (8.375) 10 7/8" (10.875)
2/3 Page 4 11/16" (4.6875) 9 7/8" (9.875)
1/2 Page    
Horizontal 7 1/8" (7.125) 4 7/8" (4.875)
Vertical 4 11/16" (4.6875) 7 3/8" (7.375)
1/3 Page    
Horizontal 4 11/16" (4.6875) 4 7/8" (4.875)
Vertical 2 1/4" (2.25) 9 7/8" (9.875)
1/6 Page    
Horizontal 4 11/16" (4.6875) 2 3/8" (2.375)
Vertical 2 1/4" (2.25) 4 7/8" (4.875)

**Add 1/4" on each side for bleed allowances.

Production Specifications
Printed on 40-60 lb., covers on 60-80 lb. Printed by web offset. Perfect binding. Unless otherwise noted.

Supplying Artwork
All advertising should be provided in a digital format. The preferred format for black & white or four-color digital advertisement is hi-res Adobe Acrobat PDF file format (version 4.0 PDF 1.3 compatible). All fonts and images must be embedded. Use the PDFX1a specification to prepare your file.

All images embedded in files must be a minimum of 300 ppi (pixels per inch) or 300 dpi (dots per inch). Color images must be CMYK. Files containing RGB or LAB images will not be accepted.

Color lasers or low quality ink jet prints are not acceptable for color guidance. Advertisements supplied to Grand Rapids Magazine without an acceptable color proof will be printed to SWOP standards. The printer and/or publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.

Send digital files via email ( Must include the advertiser name, the publication name and date, and your sales representative's name.

Screen requirements
150-line for B&W and four-color, 200-line for covers. Compensate for dot gain. Image resolution should be 300 dpi.

Clients/Agencies requiring proofs must submit complete ad materials prior to proper closing date. Proofs sent to Clients/Agencies must be returned to publisher within 24 hours of receipt, with all corrections clearly noted on proof and with client signature.

Adobe Creative Cloud

Electronic File Transfer
Electronic ads can be e-mailed to the following address: Must include the advertiser name, the publication name and date, and your sales representative's name.

Other Requirements
The name and phone number of a contact person should be included on all materials in the event that we have questions.

Additional Information
Scott Sommerfeld
Design & Production Manager
Phone (616) 459-4545

Grand Rapids
City Guide
Taste This! Michigan
Golf Magazine