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Grand Rapids is West Michigan’s largest city
and its most vibrant.

It teems with art, culture, universities, destination attractions and urban vibrancy.
And reflecting it all is Grand Rapids Magazine. Every issue gets readers close to
the people and businesses that make Grand Rapids sing and give it a voice of
its own: Art Prize, Beer City, myriad universities, world-class dining destinations,
a bustling inner-city and a creative class second to none.

No single medium captures the dynamic of Grand Rapids better than
Grand Rapids Magazine.


Grand Rapids Magazine
In addition to the monthly editorial focus and supplemental publications, each issue of Grand Rapids Magazine includes these life with style complements:

Life & Style
People, trends, books, fashion, fitness and more.

Art & Design
Artists, galleries, innovation, and architecture.

Food & Drink
Restaurants, chefs, bars, breweries and reviews.

Cause & Effect
Non-profits, volunteers and a culture of giving.

Out & About
What to do, including music, stage, culture, events and more.

2017 Editorial/Marketing Calendar
Date the issues are on newsstand: The last Tuesday before each following month.

• Annual Best of Grand Rapids
• Best You
Advertising Space Reservation Deadline:
November 1, 2016

• Annual Dining Awards
Special advertising section: Wedding
Advertising Space Reservation Deadline:
December 6, 2016

• Home & Design
Special Advertising Supplemental Magazine:
Home & Garden Show Program
Special Advertising Section:
Designers/Builders/Architects Profiles
Advertising Space Reservation Deadline: January 3

• Grand Rapids’ New City Center
Special Advertising Section: Developers
Advertising Space Reservation Deadline: February 7

• Medical Innovators
Special Advertising Section: Medical Profiles
Advertising Space Reservation Deadline: March 7

• The Lakes & Rivers
Special Advertising Section: Retirement
Advertising Space Reservation Deadline: April 4

• Annual City Guide & City Rankings
Special Advertising Section: Real Estate Profiles
Advertising Space Reservation Deadline: May 2

• Higher Education
Special Advertising Section: Art of Dining
Advertising Space Reservation Deadline: June 6

• Arts Issue
Special Advertising Section: Art of Pets
Advertising Space Reservation Deadline: July 5

• Re-branding Grand Rapids
Special Advertising Section: People of GR
Advertising Space Reservation Deadline: August 1

• Beer City
Special Advertising Supplemental Magazine: International Wine, Beer and Food Festival Official Program
Advertising Space Reservation Deadline: September 5

• B-Corps
Special Advertising Section: Holiday Gift Guide

Advertising Space Reservation Deadline: October 3

Advertising Rates PDF

All cover rates include color and are based on digital media with file information, fonts and proofs included, meeting our printing requirements.

All other rates are based on furnished digital media with file information, fonts and proofs included, meeting our printing requirements.

Special Positions
Regular rates plus 15%, as available. No extra charge on bleed ads (Full Page units only). Gatefolds and inserts available.
Call for prices.

Late Charge
In the event camera-ready materials or proofed materials arrive after the materials due date, a $90.00 service charge will be
incurred by the advertiser for late changes.

Mechanical Requirements
Page trim size is 8 3/8" (50 picas) wide x 10 7/8" (65 picas) deep.
For safety, keep live matter at least 5/16" from all edges.

2-Page Spread    
Standard 15 3/8" (15.375) 9 7/8" (9.875)
Bleed** 16 3/4" (16.75) 10 7/8" (10.875)
Full Page    
Standard 7 1/8" (7.125) 9 7/8" (9.875)
Bleed** 8 3/8" (8.375) 10 7/8" (10.875)
2/3 Page 4 11/16" (4.6875) 9 7/8" (9.875)
1/2 Page    
Horizontal 7 1/8" (7.125) 4 7/8" (4.875)
Vertical 4 11/16" (4.6875) 7 3/8" (7.375)
1/3 Page    
Horizontal 4 11/16" (4.6875) 4 7/8" (4.875)
Vertical 2 1/4" (2.25) 9 7/8" (9.875)
1/6 Page    
Horizontal 4 11/16" (4.6875) 2 3/8" (2.375)
Vertical 2 1/4" (2.25) 4 7/8" (4.875)

**Add 1/4" on each side for bleed allowances.

Production Specifications
Printed on 40-60 lb., covers on 60-80 lb. Printed by web offset. Perfect binding. Unless otherwise noted.

Supplying Artwork
All advertising should be provided in a digital format. The preferred format for black & white or four-color digital advertisement is hi-res Adobe Acrobat PDF file format (version 4.0 PDF 1.3 compatible). All fonts and images must be embedded. Use the PDFX1a specification to prepare your file.

All images embedded in files must be a minimum of 300 ppi (pixels per inch) or 300 dpi (dots per inch). Color images must be CMYK. Files containing RGB or LAB images will not be accepted.

Color lasers or low quality ink jet prints are not acceptable for color guidance. Advertisements supplied to Grand Rapids Magazine without an acceptable color proof will be printed to SWOP standards. The printer and/or publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.

Send digital files via email ( Must include the advertiser name, the publication name and date, and your sales representative's name.

Screen requirements
150-line for B&W and four-color, 200-line for covers. Compensate for dot gain. Image resolution should be 300 dpi.

Clients/Agencies requiring proofs must submit complete ad materials prior to proper closing date. Proofs sent to Clients/Agencies must be returned to publisher within 24 hours of receipt, with all corrections clearly noted on proof and with client signature.

Adobe Creative Cloud

Electronic File Transfer
Electronic ads can be e-mailed to the following address: Must include the advertiser name, the publication name and date, and your sales representative's name.

Other Requirements
The name and phone number of a contact person should be included on all materials in the event that we have questions.

Additional Information
Scott Sommerfeld
Design & Production Manager
Phone (616) 459-4545

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