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Advertise with Grand Rapids Magazine!

Grand Rapids is a vibrant community of young, active adults reliant on the resourceful information and editorial content found in every monthly issue of Grand Rapids Magazine . . .  the city's Life With Style magazine.

Sales and Marketing Management's 2005 annual Survey of Buying Power revealed that there are $9.85 billion in metropolitan area retail sales. Grand Rapids Magazine's 48,000 monthly readers represent roughly 20% of this purchasing power. How so? Because the average household income of our readers is $128,800* and 70% of area retail sales are attributed to residents with annual HH incomes of $50,000+.

Grand Rapids Magazine readers account for $2.678 billion in area sales, reason enough to advertise every month in Grand Rapids Magazine.
* MRI, September 2005

 
Contact any of our advertising consultants for more information.
 
General Sales Manager Randy Prichard rprichard@geminipub.com
Advertising Sales Manager Lindy Hebel lhebel@geminipub.com
Advertising Sales Consultant Alicia Kroesing akroesing@geminipub.com
Advertising Sales Consultant Kathie Manett kmanett@geminipub.com
Advertising Sales Consultant Mi Rhee mrhee@geminipub.com
Advertising Sales Consultant Jan Thomas jthomas@geminipub.com
     
 

Grand Rapids Magazine Editorial Calendar 2007

In addition to the monthly editorial focus and supplemental publications, each issue of Grand Rapids Magazine includes these life with style complements:

Life & Style
The ingredients for Life & Style vary from month to month, but the recipe always calls for luxurious goods, fascinating facts, healthful tidbits and insider knowledge. Our fashion pages capture the trends of the time; our outdoor series is a Michigan escape.

Design
This section recognizes River City's legacy of a rich design community - and the current expertise that allows readers to be on the cutting edge of design movements in architecture, landscaping, furnishings, decorating and more.

City Guide
Consider this section a monthly guide to the city. It features Grand Rapids' most comprehensive entertainment calendar (music, art, film, museums and attractions, lectures and workshops, special events, and kidstuff) and profiles individuals in the area's art and music scenes. After the cultural fix, this guide leads readers to culinary delights, including honest restaurant reviews and listings, chef profiles and gourmet recipes.

Advertising in The Restaurant Guide
Grand Rapids Magazine is the leading authority on where to dine in Grand Rapids. Nothing makes that point more vivid than our annual Restaurant Guide — the most authoritative and appetizing guide to area restaurants and eateries.

Circulation is 25,000 with 18,000 copies inserted in the popular February issue of Grand Rapids Magazine. Remaining copies go to area restaurants, hotels and trade shows. The Restaurant Guide is printed on weighty, 70# satin finish four-color paper for a vibrant presentation. Call 616-459-4545 for 2008 Restaurant Guide Rates.

January
Feature: Best of Grand Rapids
Taste: Haute Cuisine
Profile Advertising Section: Financial Services
Profile Deadline: November 6, 2006
Sales Close & Materials Due: November 14, 2006

February
Feature: Pizza GR Style. Grand Rapids Magazine Dining
Award Nominees
Taste: Casual Dining
Profile Advertising Section: Florists/Jewelers/Gift services
Profile Deadline: December 5, 2006
Restaurant Guide: Sales Close & Materials Due: December 5, 2006
Sales Close & Materials Due:
December 12, 2006

March
Feature: 27th Annual Grand Rapids Magazine Dining Awards
Taste: Complete directory of
area restaurants
Sales Close & Materials Due: January 16, 2007

April
Feature: Gardens: Rooftops to landscaping
Taste: Fine Dining
Advertising Special Section: Lakeshore retailers
and restaurants maps & directories
Profile Advertising Section: Builders/Architects/
Interior Designers
Profile Deadline: February 5, 2007
Special bi-annual publication: Michigan Golf
Sales Close & Materials Due: February 13, 2007

May
Feature: Law: Local leaders, and new areas of practice
Taste: Central/South American
Profile Advertising Section: Attorneys & Insurance
Profile Deadline: March 12, 2007
Sales Close & Materials Due: March 20, 2007

June
Feature: Downtown Living
Taste: Seafood
Special advertising promotion: Galleries
Sales Close & Materials Due: April 17, 2007

July
Feature: Annual City Guide, including exclusive school rankings. Furniture: The local legacy and new design
Taste: Complete directory of area restaurants
Profile Advertising Section: Realtors
Profile Deadline: May 9, 2007
Sales Close & Materials Due: May 15, 2007

August
Feature: Education: Roundtable with a new class of college presidents
Taste: Ethnic European
Special bi-annual publication: Michigan Golf
Profile Advertising Section: Colleges & Universities
Sales Close & Materials Due: June 19, 2007

September
Feature: 2007-2008 Arts preview
Taste: Mug & A Meal
Sales Close & Materials Due: July 17, 2007

October
Feature: Best Docs
Taste: Asian
Design Home 2007 Supplement
Profile Advertising Section: Medical professions
Profile Deadline: August 7, 2007
Sales Close & Materials Due: August 21, 2007

November
Feature: Metro Area profiles
Taste: Steakhouses
Sales Close & Materials Due: September 18, 2007

December
Feature: The 25 most powerful people in Grand Rapids
Taste: Coffee Houses
Sales Close & Materials Due: October 16, 2007

Special Note: In the event camera-ready materials or proofed materials arrive after the materials due date, a $75.00 service charge will be incurred by the advertiser for late changes.


Advertising Rates
Call for pricing at 616-459-4545

 

Readership Study

DEMOGRAPHICS  
Women 58%
Men 42%
Age 35+ 85%
Attended College 91%
Employed as Professional / Management 60%
Own Home 93%
Own Vacation Home 28%

 

AFFLUENCE GRM MICHIGAN US
Average HH Income $128,800 $63,001  
Median HH Income $ 92,700 $44,905 $44,684
Average HH Net Worth $718,700    
Average HH Value $307,800    
Median HH Value $239,600 $145,177 $151,366

 

TOP 5 READER INTERESTS (in order)
Restaurant Review
Taste / City Guide
Chef Profile
Calendar
Design

 

RECREATION / LEiSURE ACTIVITIES (past 12 months)  
Attended a live theatre, concert, dance or ballet 79%
Went to a museum 59%
Attended a charitable event 50%
Worked out at a gym 40%
Subscribers golf 39%
Subscribers cycle 36%

 

Our subscribers spend their money on ...  
Beauty Salon / Barber Shop 96%
Dental 75%
Furniture 59%
Home improvements 59%
Dining / Entertainment 94%
Vacations 74%
Cleaning services 56%
Lawn services / Landscaping 61%
Automobiles and Auto Accessories/Service 46%
Financial Planner (Retirement/Investing) 46%
Tax advisor / services 63%
Florist / Gift Shops 37%

 

COMPARED TO OTHER PRINT MEDIA  
Do not read On-The-Town 79%
Do not read Women’s Lifestyle 93%
Do not read Lake 96%
Do not read Grand Rapids’ Cosmopolitan Home 96%

 

ACTIONS TAKEN AS A RESULT OF READING
GRAND RAPIDS MAGAZINE
 
Dined at a specific restaurant 86%
Visited a specific store 29%
Saved an entire article 40%
Made dining reservations 33%

 

All cover rates include color and are based on furnished removable digital media with file information, fonts and proofs included, meeting our printing requirements. No reduction for fewer colors.

All other rates are based on furnished removable digital media with file information, fonts and proofs included, meeting our printing requirements. No reduction for fewer colors.

Special Positions
Regular rates plus 15%, as available. No extra charge on bleed ads (Full Page units only). Gatefolds and inserts available. Call for prices.

Late Charge
A late charge of $75.00 will be assessed to the advertiser if camera-ready materials are not provided on deadline.

Mechanical Requirements
Page trim size is 8 3/8" (50 picas) wide x 10 7/8" (65 picas) deep.
For safety, keep live matter at least 5/16" from all edges.

SIZE WIDTH HEIGHT
2-Page Spread    
Standard 15 3/8" (15.375) 9 7/8" (9.875)
Bleed** 16 3/4" (16.75) 10 7/8" (10.875)
Full Page    
Standard 7 1/8" (7.125) 9 7/8" (9.875)
Bleed** 8 3/8" (8.375) 10 7/8" (10.875)
2/3 Page    
  4 11/16" (4.6875) 9 7/8" (9.875)
1/2 Page    
Horizontal 7 1/8" (7.125) 4 7/8" (4.875)
Vertical 4 11/16" (4.6875) 7 3/8" (7.375)
1/3 Page    
Horizontal 4 11/16" (4.6875) 4 7/8" (4.875)
Vertical 2 1/4" (2.25) 9 7/8" (9.875)
1/6 Page    
Horizontal 4 11/16" (4.6875) 2 3/8" (2.375)
Vertical 2 1/4" (2.25) 4 7/8" (4.875)

**Add 1/4" on each side for bleed allowances.



Production Specifications
Printed on 40-60 lb., covers on 60-80 lb. Printed by web offset. Perfect binding. Unless otherwise noted.

Screen requirements
150-line for B&W and four-color, 200-line for covers. Compensate for dot gain. Image resolution should be 300 dpi.

Camera-ready
Computer to plate technology is currently used to produce the magazine. Negatives supplied will require scanning into a digital format for placement into the magazine and will incur additional charges. It is preferred that ads be created in QuarkXpress and supplied on removable digital media with file information, fonts, all supporting elements and composite proof required. We recommend using the collect for output function standard on most programs. Please see your sales consultant for the most up-to-date information.

Separated hard copy is required for all four-color ads along with a composite color proof. There are no additional charges for placing electronic ads, but color ads MUST have a current color proof, such as a Rainbow or Iris digital proof. If furnishing color copies or low-end digital proofs, color cannot be guaranteed. Materials furnished other than specified above are subject to production charges.

Color advertisers
If you are trying to match a specific color please provide a sample. Bear in mind that PantoneÆ colors do not always convert well to process. Color ads MUST have a current color proof, such as a Rainbow or Iris digital proof. If furnishing color copies or low-end digital proofs color cannot be guaranteed.

Proofs
Clients/Agencies requiring proofs must submit complete ad materials prior to proper closing date. Proofs sent to Clients/Agencies must be returned to publisher within 24 hours of receipt, with all corrections clearly noted on proof and with client signature.

Software
QuarkXpress 6.1
Photoshop CS
Illustrator CS
InDesign CS
Freehand MX

 

Electronic File Transfer
Electronic ads can be e-mailed to the following address: production@geminipub.com . Please include the advertiser name, the publication name and date, and your sales representative's name.

Other Requirements
The name and phone number of a contact person should be included on all materials in the event that we have questions.

Additional Information
Scott Sommerfeld
Design & Production Manager
ssommerfeld@geminipub.com
Phone 616.459.4545
Fax 616.459.4800

   
   
 
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